Chem-Dry Marketing Support Enhancements Help Grow Business
Multiple platforms raise brand awareness with broad spectrum of consumers, ensuring a steady pipeline of potential customers for targeted marketing
Consumers want the best floor cleaning franchise working in their homes and businesses. And to hire the best they have to be aware of them, which is why Chem-Dry franchise owners benefit from some of the best, multifaceted marketing options available.
“Chem-Dry knows that franchise owners need support in this crucial area, even if they are very skilled at social media and other forms of promoting,” says Doug Smith, Senior Vice President of Franchise Development. “That’s why we are always working to provide them with a broad set of tools they can use to amplify awareness and grow their business.”
Online marketing has multiple engagement options
Last year, Chem-Dry introduced its Free Localized Social Media program. It offers up fresh, customized Facebook content on a weekly basis. In addition, Chem-Dry also rolled out a new website platform for franchises that is optimized for mobile devices and improved search engine optimization, or SEO, searchability alongside other new features.
“When consumers or business owners are searching for a floor cleaning franchise, we want them to find Chem-Dry right away,” Smith says. “By creating sites that are mobile-friendly, as well as boosting our franchise owners’ ability to engage regularly with current and potential clients through Facebook,” we are giving them the tools they need for online marketing.”
Pet-oriented partnerships continue to pay dividends
At the same time, Chem-Dry continues to elevate awareness, particularly among families with children and pets, with its ongoing Best Friends Animal Society partnership. This endeavor is built around supporting rescue pet adoption, is tied to the Chem-Dry Cares platform and helps franchises stand out by showcasing Chem-Dry’s safe, green- and pet-friendly services.
“These and other high-profile initiatives on local marketing reinforces our position as the Healthy Home brand and will continue to grow the phenomenal trust our franchise owners have built with their customers,” Smith says.
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.