Chem-Dry Ramps Up Franchise Recruitment & Openings In Ohio
Interested entrepreneurs respond positively to outreach, resulting in multiple new franchises and a rapid spreading of the Chem-Dry name and reputation
Chem-Dry carpet cleaning franchise owners are very good at marketing their services, which is why the brand has been growing here and around the world more than 40 years. The brand itself is pretty good at promotion as well — just ask the many new franchise owners in the state of Ohio.
In recent months Chem-Dry has stepped up recruitment efforts in that state, resulting in plans to bring at least 10 new franchise locations online by 2019. That’s part of an aggressive growth strategy that includes more than 100 new locations across the United States and Canada in 2018, says Doug Smith, Senior Vice President of Franchise Development.
Ohio proves fertile ground for growth
“We have seven Chem-Dry carpet cleaning franchise locations in Ohio already, and based on their performance we knew there was plenty of room for more,” Smith says. “We have been aggressively looking at markets where we believe we are underrepresented, or not in place at all, then reaching out to entrepreneurs there. Based on the results we’re having, they are taking us very seriously and like what they see and hear.”
The Ohio strategy involved finding franchise partners in the state’s four major metro areas: Columbus, Cleveland, Dayton and Cincinnati. That has gone according to plan, and as those initial franchises open or expand their presence, others will likely come on board.
Strong economy, home building spur growth
The thinking behind what’s happening in Ohio and other areas is that a strong economy, coupled with an ongoing boom in both residential and commercial building, means more business.
“Simply put, there are more floors than ever,” Smith says. “Now couple that with a rise in consumer spending on home services, and the desire for environmentally friendly solutions such as the more than 50 green-certified ones Chem-Dry offers, and it’s easy to see why this is a valuable business to own. The fact that a Chem-Dry floor cleaning franchise has a low entry point and is a home-based business with low overhead just adds to the positive message we are sharing.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 30 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery.