Can I Operate Multiple Territories?

Easy to scale, with few limits on growth

Chem-Dry is the largest carpet cleaning franchise in the world, and much of our growth has been thanks to ambitious franchisees who own multiple licenses and have built large businesses serving homeowners and businesses in their communities.

Advantages of a multi-unit franchise

Starting a multi-unit franchise with Chem-Dry is affordable. In fact, it’s not much more expensive than starting with a single territory. That’s because many of the startup costs that go into launching a Chem-Dry franchise are smaller or do not apply when launching a second territory.

Total startup costs for a single Chem-Dry franchise license start under $125,000. Starting with two territories can be hugely beneficial, and it is still quite affordable. Many of the costs associated with operating a Chem-Dry business will be the same whether you operate one territory or two. After all, you are unlikely to need more telephone lines, business licenses, insurance, computers or rent. For the first year that you are growing your business, you may not even need a second van — but having multiple territories will allow you to maximize your marketing efforts and grow your business more quickly.

Locally loyal

Word-of-mouth is a powerful tool for growing a carpet cleaning business. When homeowners and business owners find a carpet cleaner that does a great job, they tend to be loyal — and they tell their friends, families and co-workers. Often, those friends and colleagues live in the next county. Without a license to operate in that county, a Chem-Dry franchise owner is left to refer that business to another carpet cleaner. If you have a license, though, all of those referrals are yours.

We call these “spillover leads” — and they are a natural consequence of marketing. If you market your business enough in New York City, you are bound to get some customer interest in New Jersey. The same thing applies for Dallas and Fort Worth, Minneapolis and St. Paul, or any number of cities that are ringed by suburban counties full of commuters. By owning multiple territories, you can not only enjoy the yields from your marketing efforts in your primary territory, but you can also win spillover leads from nearby territories that are full of likely Chem-Dry customers.

Multi-unit franchise owners enjoy lower costs when adding additional territories

The Chem-Dry investment model results in a franchise with tremendous scalability and earning potential. The tables below outline the costs of opening a Chem-Dry franchise with a single franchise license, but entrepreneurs who are eager to grow quickly can spend a little more for multiple licenses and lock down territories.

Not all of the costs outlined below will be incurred when you add territories. For instance, if you choose to rent a facility from which to operate your business, you won’t need to rent a second facility in order to serve two territories. You won’t need two phone lines or an extra computer. You will need to account for additional advertising, and we recommend setting aside additional funds.

Contact us for more

If you’re ready to learn more about multi-unit franchises with Chem-Dry, please fill out our form here to request more information. We look forward to starting a conversation with you!