Chem-Dry University Gets Franchise Owners Off to a Solid Start

Understanding the basics is fundamental to operating any business, but Chem-Dry University offers much more than that in its ongoing, evolving platform

When someone makes the decision to become a Chem-Dry franchise owner, a lot of things happen. There’s equipment packages to be chosen, financing to consider and many other startup functions, but he or she also is plugged in right away to Chem-Dry University, because comprehensive training is an essential part of the Chem-Dry story.

“The university is a tool for new franchise owners to learn a lot of the technical aspects of what we do, such as how products and equipment work,” explains Ernesto Lopez, Distance Learning Manager. “But there’s also a lot of content there about how to upsell in the home, how all of our services work together and other sales and marketing information.”

Multiple colleges cover all the bases

Chem-Dry University has multiple colleges under its umbrella, so that it benefits not just franchise owners but also technicians and other staff. For instance, there is a full customer service representative college, which helps owners and employees become more effective in their customer relations. And then there’s a full technical college so that techs can keep up with the ever-evolving products and equipment that Chem-Dry introduces to franchises.

Much of the training for Chem-Dry University takes place during the annual convention, when owners and employees can attend seminars and meet their yearly training requirement. If unable to attend, modules are published online, as well, so that  the network can keep up quickly and easily, Ernesto says.

“We are set up so that the franchise owners and staff can learn the details of the business, and get the knowledge when they need it,” he says. “There are different levels, so that they can become certified in one area and then continue to learn more and grow their skill sets as they proceed up through all the components.”

The Techinal College has five certifications to become a Master Technician, while the customer service representative area has four levels of certification.There also are checkpoints along the way that require  hands on experience and the owner’s signoff, so he or she can review the employee’s work and make sure a full understanding is being obtained. These training curriculums make adding new staff members much easier on the franchise owners as they have a clear path to follow in their training.

Training always added to enhance options

Chem-Dry University never stands still. Our management college  contains a course that comes out every year to highlight all the news from the annual convention. ”We are always updating or adding new content” Ernesto says.

“There are lots of ways to plug into Chem-Dry University, whether you are a new franchise owner or have been around a long time,” he says. “You can take as little as one lesson, or go through a full course at your convenience. You can read or listen to the lessons, and there are interactive elements so that everyone stays engaged. And best of all, Chem-Dry University is included in the franchise fee, so all this learning comes at no extra charge.” Additionally, Chem-Dry continues to invest in its software and hardware infrastructure to provide a better user experience across the board.

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 52 countries, serving 10,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 29 straight years.  The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to both home and business owners. In addition to carpet and area rugs, Chem-Dry provides tile and stone, granite countertops, leather and upholstery cleaning.

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