How Chem-Dry Franchise Owners Build Commercial Business In Winter Months
A slow season for hotels and other high-traffic areas can yield a bumper crop of business for Chem-Dry teams who can clean carpets, floors and more
The weeks leading up to the holidays are some of the busiest each year for every Chem-Dry cleaning franchise owner. The weeks afterward can be just as lucrative with some on-point marketing and outreach to commercial clients as well as homeowners.
Why? Because that’s the time that hotels, convention centers and other large venues often have their slowest period. And since the holidays have just wrapped up, they have huge areas of carpet that need attention, as well as scuffed tile floors, dirty upholstery and more.
Post-holiday outreach yields strong results
“These people are looking around after the super-busy holiday parties and other events, and they are seeing a lot of cleaning that needs to be done,” says Doug Smith, Senior Vice President of Franchise Development. “Some, like hotels, have housekeeping staff but they are not equipped for the work that needs to be done. Many reach out to their local Chem-Dry cleaning franchise, because they know we have the quality teams, equipment, products and services to get the job done.”
The work is as varied as the locations themselves, and Chem-Dry never disappoints. A multistory hotel may need every single hallway carpet cleaned, as well as the guest rooms. Another may want to focus on its banquet and meeting areas right away, and then discuss other areas to be cleaned over time. A party space, or other rental site, may want tile floors cleaned and perhaps its upholstered furniture seen to as well. All of this work not only showcases what a Chem-Dry cleaning franchise can do, it develops a customer relationship that will pay more dividends over time.
Year-round income comes from seasonal work
“People in the hospitality industry value quick, efficient turnaround when it comes to making their spaces look great,” Doug says. “Like our residential customers, they are exceedingly loyal. A Chem-Dry owner can go into a hotel, banquet facility or other space, do a great job and land a client for life. What starts out as some infill work during the slow winter months can evolve into an arrangement that has the Chem-Dry team back in that building several times a year, even monthly, for ongoing maintenance work.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 52 countries, serving 10,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 29 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to both home and business owners. In addition to carpet and area rugs, Chem-Dry provides tile and stone, granite countertops, leather and upholstery cleaning.