Chem-Dry’s Quick Start Coaching Program Preps New Franchise Owners

From business fundamentals to ongoing operational advice, program ensures that new franchise owners have the tools to succeed from the outset

Getting a new business up and running is challenging for seasoned operators, and even more so for someone new to the process. That’s why first-time Chem-Dry cleaning franchise owners benefit from the Quick Start coaching program, which helps them get organized and set priorities.

“When someone new purchases a Chem-Dry franchise, he or she gets a Quick Start coach assigned to them,” explains Doug Smith, Senior Vice President of Franchise Development. “These are trained, highly qualified business-development professionals, and they work with that new franchise owner for as long as a year or more to help them get through the early, set-up period and also ground them in successful growth strategies.”

Proactive approach helps avoid pitfalls

The Quick Start program is very proactive. The coach begins interacting with the new Chem-Dry cleaning franchise owner right away, and is heavily involved in decision-making during the implementation and startup phases of the business. Their input is invaluable for an owner who’s trying to juggle many competing issues in a finite amount of time.

“The coach works with the new owner through every aspect of the business through weekly or biweekly calls,” Doug says. “Everything from the type of equipment and van to be used all the way through assessing and targeting different parts of the territory for marketing are covered. And then the coach helps work on a road map for goals and objectives. They are there to hold the owner’s hand through the whole startup process, and then be there for support in the early months as the business develops.”

Transition to ongoing program ensures success

Around the one-year mark, most Chem-Dry cleaning franchise owners transition to an ongoing business-coaching program that’s there to help them troubleshoot any issues, as well as provide advice and input on business growth and development. Owners can also keep working with their Quick Start coach as well, Doug says, if they so desire.

“What the coaching programs are designed to do, both for startups and for established Chem-Dry franchises, is provide a continuous source of advice and information,” he says. “They work with owners at every level of experience to help them through any issues that are hampering business growth, as well as provide insights as to how the business can be expanded successfully.”

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 52 countries, serving 10,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 29 straight years.  The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to both home and business owners. In addition to carpet and area rugs, Chem-Dry provides tile and stone, granite counter tops, leather and upholstery cleaning.

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