Chem-Dry Continues Focus on Innovation to Build Services and Revenue
New and in-demand services allow franchise owners to engage with more clients, boost ticket totals and add to revenue on each job
Chem-Dry is known as a legacy brand, thanks to 40-plus years of high-quality service for residential and commercial clients. And as many Chem-Dry floor cleaning franchise owners can attest, it’s a new brand, as well.
“We have introduced or reformulated 75 products and pieces of equipment since 2014,” says Doug Smith, Senior Vice President of Franchise Development. “Chem-Dry’s core service offering, carpet cleaning through our revolutionary Hot Carbonating Extraction process, has never changed. What we’ve done over the decades is maximize new technology to build whole new product lines that support it.”
New offerings boost whole-home cleaning
In recent months, much focus has been on Chem-Dry’s Healthy Home suite of services, which now includes premium area rug, dryer vent and air duct cleaning, as well as enhancements to fabric-protecting products used for upholstery cleaning,
“Consumers were very excited about our new dryer vent and air duct capabilities, and that has translated into easy upsells for franchise owners,” Smith says. “Customers who know and trust Chem-Dry cleaning franchises with their carpets, floors and upholstery were very happy to add those services into their regularly scheduled cleaning and maintenance.”
Green cleaning line continues to grow
Chem-Dry also continues to maximize its reach as an environmentally friendly cleaning provider. The brand now offers 50 green-certified products, and its R&D team is hard at work on new ones while also enhancing current formulations.
“Alongside the cleaner, safer cleaning products, we also are working to make our machinery lighter and more energy-efficient,” Smith adds. “That is also something that can be pointed out to consumers and very much sets us apart from competitors who rarely, if ever, update their equipment.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.