Using Social Media Marketing to Boost Your Franchise
Leverage social media marketing to build brand awareness and drive revenue
For almost 50 years, Chem-Dry floor cleaning franchise owners have grown their client base and revenues with on-point marketing. In the past, that’s been everything from direct-mail pieces to other local advertising options, such as billboards and television spots. Now they are increasing their market footprint with social media marketing, the latest frontier for building brand awareness.
Like email campaigns, social media marketing meets consumers where they are. That may be in a post on Facebook, LinkedIn, Twitter, or Instagram, or through an ad on those or other platforms. Like email offers, it introduces Chem-Dry to someone who has been identified as a likely candidate for the brand’s many services, and also provides the opportunity for rapid, immediate engagement.
Using social media in your franchise
Every Chem-Dry franchise owner learns the basics of social media engagement during their onboarding. After that, there’s a steady stream of training opportunities to ensure that each owner and their team can create the right kind of content to boost engagement. Chem-Dry also offers opportunities to partner with trusted vendors who can help enhance franchise websites and social media marketing outreach efforts as well. Want to target Facebook ads to a specific area of town, or create a fun TikTok video? No problem.
Timing is everything with social posts
Something else that matters when it comes to social media marketing and engagement? Timing. Some people tend to look at their social media feeds first thing in the morning, others late at night just before bed. There’s no one “perfect” time for getting a message online, which is why it’s good to look at consumer trends.
Chem-Dry helps franchise owners identify their target audience, and then explore when the best time is to reach them. In some cases, that might mean some posts as people head into the weekend, for instance, as that’s when they are considering home projects such as carpet cleaning or wood flooring renewal. Savvy Chem-Dry franchise owners also know when to get those holiday-special posts out, so consumers have plenty of time to engage and capitalize on those deals.
Engage with your audience
Another key goal when it comes to social media marketing? Audience engagement. Consumers love Chem-Dry, and they are not afraid to share how they feel. That means likes and posts on a franchise’s social media accounts. Those should never simply sit there, which is why Chem-Dry franchise owners respond to those messages — both positive and negative — so that any viewer can see that this isn’t a static account with no owner involvement.
Invest in ads
In addition to running an account on various social media platforms, Chem-Dry carpet cleaning franchise owners also have an advertising strategy. This content can boost engagement with a particular post or be an entirely separate set of advertisement keywords to pop up in searches.
An easy example? Having “carpet cleaning” in an ad on Facebook sounds pretty obvious, but it’s an easy way to boost visibility and generate more engagement from both current and potential clients. Either way, an advertising budget can quickly pay for itself when deployed across the right social media platforms.
Follow the trends
Posts and ads alike can perform even better if they are on-trend. Is there a hashtag that’s become super-popular in a service area? Then tap into it — without looking like an obvious piggyback. It’s easy to boost engagement in an appropriate way.
What’s more, a Chem-Dry franchise can also create its own hashtags, such as creating a fun “before and after” campaign with both photos and videos. On-trend and engaging, while also showing the amazing work that a Chem-Dry cleaning team can do!
Keep them scrolling
The whole goal of social media marketing is to keep that viewer engaged. A good post will not only provide some information, it’ll also be visually appealing and entertaining enough to have that person reading right through to the end. That means no one-off posts, but rather developing a strategy so that consumers will not only like a post, but they’ll also follow the account so they can learn about promotions, services, and more. Over time, that builds followers, who turn into customers.
Find out more about Chem-Dry
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise, with more than 2,500 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry is a top-rated global franchise with unrivaled franchise service and support. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
For more in-depth details about the Chem-Dry franchise opportunity, visit our research pages here. If you’re ready for the next step, fill out our form here. We’ll be in touch with a copy of our Franchise Information Report. We can’t wait to start a conversation with you!