New Services Support Chem-Dry’s “Whole Home” Approach To Cleaning
The ability to mix and match, and order several services is good news for busy homeowners and a straight path to higher revenue for franchise owners
People like convenience and, if the rise of food and grocery delivery services is any indicator, they like vendors to come to them. That’s why Chem-Dry floor cleaning franchise is so busy these days — they bring the goods, and they bring a lot of them.
“Chem-Dry has a vast and growing array of services; we’re not just the best carpet cleaning franchise around,” says Doug Smith, Senior Vice President of Franchise Services. “We can handle tile and wood floors, leather and upholstery, area rugs, granite counters, dryer vents, air ducts … and the list just keeps going.”
Opportunities to boost ticket totals abound
Here’s a common scenario: A Chem-Dry carpet cleaning franchise owner or technician goes out to give a bid on cleaning several rooms of carpet. While in the home, they see tile and wood floors, as well as some area rugs. They let that homeowner know about these expanded services, and suddenly they’re writing up a whole new bid.
“Why wouldn’t you want to get all your floors cleaned at once,” asks Smith. “We’ve found that people really like that ‘one stop shopping’ idea, and they usually come out of it with a better deal for doing the whole house. And at the same time, the franchise owner has bumped a good-sized job into a really great one.”
Convenience for consumers means more repeat business
And while that same homeowner may not buy the whole roster of Chem-Dry offerings on that visit, once they are aware of dryer vent and air duct cleaning, not to mention upholstery work, they usually keep Chem-Dry in mind.
“They are given materials that outline all these other services, and so when those need doing they call us,” Smith says. “It’s a ‘one into many’ approach to business that is very simple and easy for consumers, and very lucrative for Chem-Dry franchise owners.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.