Chem-Dry’s Robust R&D Prepared Franchise Owners For Pandemic’s Challenges
New services and equipment combine with strong brand awareness in communities nationwide to give franchise owners a way forward during turbulent times
When small businesses around the country had to shut down for several weeks last spring due to the COVID-19 pandemic, many would never open again. Others would reopen, but their owners were unsure of how they’d move forward. Chem-Dry cleaning franchise owners, however, waded through such uncertainty thanks to stable products and services that seem tailor-made to the circumstances.
Actually, those products and services are tailor-made, not just to the concerns of COVID-19 transmission, but for everyday issues such as dust, allergens and airborne bacteria. That’s because Chem-Dry franchise owners have a highly skilled R&D team with decades of expertise designing new equipment and cleaning products.
Ready now, ready tomorrow with innovative offerings
“We have always said that our research and development is second to none, and the current situation proves that,” says Douglas Smith, Senior Vice President of Franchise Development. “We already had a very solid Healthy Home suite of services. Now we’ve taken that to the next level.”
That includes a full suite of Sanitizing Services for homes and businesses. New cleaning solutions were specially formulated by the R&D team to work with Chem-Dry’s legendary Hot Carbonating Water cleaning process to offer a deep and comprehensive clean at a reasonable price.
Brand awareness creates natural edge over competition
In addition to new offerings, Chem-Dry’s over 40 years of outstanding service to home- and business owners also has benefited franchise owners. Whether it’s a longtime customer adding a sanitizing suite to a scheduled carpet and dryer-vent cleaning, or a new prospect looking to see what’s available, the phones have been ringing.
“We are hearing from franchise owners around the country that, in many cases, they have never been busier,” Smith says. “That’s the result of their own hard work to build up their business, and it’s also thanks to the backing of a company that’s more than willing to spend the time and resources needed in the lab to create market-leading products that build consumer loyalty today and will continue to do so in the future.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.