Ongoing R&D Shows Chem-Dry’s Commitment to Pet Stain Removal Services

Popular PURT treatment is a major performer for Chem-Dry franchise owners, and an improved formula shows they can count on continual product evolution

Chem-Dry cleaning franchise

Many first-time Chem-Dry cleaning franchise customers have a similar problem: pet urine odors and stains. Once they have experienced the benefits of Chem-Dry’s Pet Urine Removal Treatment, or PURT, process, they become loyal and regular customers.

“Ever since it was introduced, PURT has been a major player for every Chem-Dry franchise owner,” says Douglas Smith, Senior Vice President of Franchise Development. “Homeowners often try store-bought remedies, which are messy and ineffective. When a Chem-Dry technician shows up and immediately solves the problem, and does so in an environmentally friendly way, it’s a big deal to that customer.”

PURT II, Now III, gets results

PURT was designed to work at the molecular level, lifting and removing odors when used along with Chem-Dry’s revolutionary Hot Carbonated Extraction process. Over time the formula was improved with the release of PURT II, and now PURT III takes that evolution even further. The result is a game-changing product that puts every Chem-Dry cleaning franchise owner out in front of the competition.

“The new formula eliminates the urine crystal in such a way that no offensive odor is released while the stain is being treated,” explains Doug. “In fact, PURT III has a pleasant scent and also deodorizes the area while the oxidizers are working. The new formula takes a solid performer and makes it even more of a winner for our franchise owner partners.”

Product development is a core Chem-Dry value

Chem-Dry cleaning franchisePURT III is just the latest innovation to come from Chem-Dry’s research and development team, which is testing and developing new products and cleaning devices every day. PURT III was designed not only to clean effectively, but also to be used with only one gallon of warm water, so it doesn’t tie up a lot of space or equipment during prep time. More than a dozen Chem-Dry cleaning franchise teams tested it in the field before it was rolled out to all franchises, and they reported strong results and satisfaction.

“Chem-Dry has prided itself on being an innovator since the company was founded, but we don’t just innovate,” Doug says. “We also create products and cleaning equipment that operate in a very cost-effective manner, so that franchise owners can maximize profits as well as increase sales and customer satisfaction. PURT III is just one of the many product and service differentiators that Chem-Dry franchise owners can use to grow market share and also boost revenue on every cleaning job.”

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 51 countries, serving 10,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 28 straight years.  The Chem-Dry Hot Carbonated Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to both home and business owners. In addition to carpet and area rugs, Chem-Dry provides tile and stone, granite countertops, leather and upholstery cleaning.


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