Chem-Dry Franchise Owners Build Revenue With Lucrative Add-Ons
Carpet and floor cleaning are just the start. Additional service offerings translate into up-sells, enhanced revenue, repeat business and more referrals. But, the question of how to build revenue remains.
When Chem-Dry franchise owners get calls or emails for an estimate, chances are it’s for carpet cleaning. Understandable, when you’ve been the global leader in safe, environmentally friendly cleaning for more than 40 years. But as any Chem-Dry franchise owner will tell you, the carpet work is literally the floor upon which a lucrative job estimate can be built.
“Chem-Dry is the brand that consumers think of when they want their carpets, and now wood floors, brought back to a beautiful appearance,” says Doug Smith, Senior Vice President of Franchise Development. “Then they find out that we can handle pet-stain and odor removal, take care of area rugs, offer sanitation services — which has been huge in recent months, obviously — and more, they get excited.”
Add-ons can start with area rugs and move up
Here’s how it works: When onsite to meet with the potential customer, a Chem-Dry cleaning franchise owner can go from room to room, pointing out additional options. Area rugs, granite countertops, leather or upholstered furniture, even duct work — Chem-Dry can do it all.”
“Home and business owners are happy to hear about all these other options, because it’s work they want done and now they don’t have to chase down a bunch of other vendors,” Smith explains. “They like the idea of a single, turnkey vendor that they have already met and trust, and also just one person to call if they have any questions or concerns.”
More services on job No. 1 = faster repeat visits
All these upsells have immediate benefits in terms of higher ticket totals. They also provide down-the-road positives, because the more work a Chem-Dry carpet cleaning franchise team does on that first call, the sooner the client calls them back for the next round of cleaning and refreshing.
“Our whole-home suite of services has so many positives for the consumer as well as the franchise owner,” Smith says. “Franchise owners are able to grow their business quickly because they have easy ways to boost ticket totals on every job. Consumers know us for carpets, so they trust us with other services. When they see how well those are performed, they are willing to go ahead and schedule that next visit a few weeks down the road. It’s a win-win for everyone.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
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