Why You Should Pair a Chem-Dry Franchise With Your Existing Business
Why franchising with the largest carpet cleaning franchise is a potentially lucrative addition to your existing business
If you’re a business owner, chances are you’re investigating the Chem-Dry franchise opportunity to see whether franchising with the world’s largest carpet cleaning franchise will have a positive impact on your annual revenue.
The wide majority of Chem-Dry franchise owners are operating lucrative businesses, so adding a proven franchise to your existing business has a high potential of boosting your bottom line.
Just how potentially lucrative is the Chem-Dry business model? In 2014, Chem-Dry surveyed 216 franchise owners and found that the average annual revenue per franchise owner was $272,782. Of those owners, 67 franchisees met or exceeded this average. While the average job was worth $254, the average annual revenue per franchise was $95,955, and 95 owners met or exceeded that average.
A tested business model with many potential revenue streams
Every year, Chem-Dry franchises clean about 1 billion square feet of carpet. We have about twice the market share of our nearest competitor in the industry, and we have 3,500 franchises worldwide that clean 10,000 homes a day.
Thanks to our size, many customers already know and trust Chem-Dry, which makes it easier for new franchisees to win their first customers.
Master franchisee Alan Cox decided to franchise with us in his home country of Trinidad and Tobago — where carpeted floors aren’t often found in offices and private residences. Why? Chem-Dry cleans far more than carpets.
“One of the biggest challenges for us is that we do not have carpets, and Chem-Dry is very much known for its strength in cleaning carpets,” Alan says. “We see opportunities beyond that, though. We see the ability for the cleaning of sofas and rugs and drapes, and the floors in all the houses that have tile and other hard flooring surfaces. Things do need to be cleaned professionally, and we’re confident that Chem-Dry’s products will lead the way in all of those areas, not just carpets. We have some exciting plans together, and Chem-Dry has been very open-minded in our suggestions on how to penetrate the commercial market here.”
Chem-Dry’s ability to offer multiple revenue streams to our franchisees holds true in North America:
“I would highly recommend tile and stone cleaning to anyone interested in diversifying their revenue sources and adding business,” says Tom Messina, a carpet cleaning franchise owner in Southern California. “I started offering tile and stone cleaning about seven years ago, when Chem-Dry first began to offer the service. The equipment paid for itself almost instantly. It’s been a big contributor. Every year, it adds about 10% to our bottom line.”
According to CoStar, a company devoted to analysis of the real-estate market, there is 40 square feet of office space per capita in the United States, as well as 56 square feet of retail space per person across the country. Hotel space is so vast that CoStar cannot determine just how much of it exists! However, CoStar reports that in Las Vegas alone, there are more than 102 million square feet of office space. With so much office, retail, and hotel space — all of which needs to be cleaned on a regular basis — Chem-Dry carpet cleaning franchise owners can prime themselves for long-term success by tapping into those markets.
“Our carpet cleaning franchise owners are really taking advantage of the commercial cleaning opportunities,” says Ed Quinlan, Vice President of Franchise Services with Chem-Dry. “Right now, 20 percent of profits for the average franchisee comes from cleaning commercial flooring, but the more established franchisee can bring in 80 percent of their profits from cleaning commercial flooring. Many of our franchisees have day crews that work the residential jobs during the 9-to-5 workday, and night crews that use the same equipment to clean hotel, retail, hospital, and office spaces.”
Chem-Dry corporate team helps franchisees win contracts
Chem-Dry is the largest carpet cleaning franchise in the world, with more than 3,500 locations that serve 10,000 homes — so our well-known name works to our benefit when our owners pursue commercial cleaning opportunities. And the owners are not doing it alone. Chem-Dry has a corporate team that actively seeks to win business from the large players in the office, hotel, retail, and hospital markets — which we then hand off to our franchisees to work.
“Right now, we have contracts with about 80 companies across the nation, including high-end companies such as Tiffany’s,” Ed says. “The corporate staff wins the business, and our franchisees benefit immensely from the relationships we develop and maintain. Once a client is educated in the quality of our services, it is very easy to help them understand the benefits of hiring us.”