5 Extra Ways Chem-Dry Carpet Cleaning Franchises Make Money
Additional services can drive revenues for Chem-Dry carpet cleaning franchise owners
At Chem-Dry, we pride ourselves on being the world’s best carpet cleaning franchise. With more than 35 years of experience and 3,500 locations across the globe, we’ve definitely proven our ability to take care of our customers’ carpets time and time again. But did you know that Chem-Dry isn’t just about carpet cleaning? Our reach extends beyond carpet, which created a lot of additional financial opportunities for our franchisees.
Here’s a look at five ways Chem-Dry franchisees can make money in addition to the standard carpet cleaning service.
More than 70 percent of homes have pets, and pets have accidents. That’s why PURT, or Pet Urine Removal Treatment, is one of the most important products in the Chem-Dry arsenal. Our customers love their pets and their homes, and with PURT, we can make it easier for them to take care of both. When applied to pet stains, PURT reaches deep into carpet fibers, dissolving urine crystals and ridding carpet of bacteria, making homes not only cleaner, but safer in the process. Urine smells aren’t just covered up — they are eliminated, because the underlying cause of the scent is eradicated.
With every carpet cleaning appointment our franchisees book, they provide customers with a free black light inspection to find any lingering pet stains. Even if the customer doesn’t have a pet, you’d be surprised what the black light can turn up. Once the technician has identified these problem places, they are able to offer customers a successful way of removing that spot once and for all with PURT.
From a business perspective, the great thing about PURT is that it provides extra revenue possibilities without any extra marketing or transportation costs. Franchisees are able to make more money on each job by simply asking the right questions about pets and tending to the problems many pet owners cope with.
Area Rug Cleaning
At Chem-Dry, our franchisees are specially trained to take care of their customer’s delicate area rugs. Area rugs are delicate and require special attention, and our ability to offer area rug cleaning sets us apart from competitors. Area Rug cleaning is the fastest growing profit center within the Chem-Dry brand. People with hardwood floors tend to have area rugs, and these rugs need to be cleaned. Even rooms without any carpet can generate revenue for Chem-Dry owners.
Customers hire Chem-Dry because they want their homes to be beautiful and healthy. They want their carpets to be clean, and they want dirt and allergens removed so that their home is safe for their families.
Those same motivations apply to furniture, too. Chem-Dry’s hot carbonated extraction cleaning method works great on upholstery, too, and can remove dirt and stains from couches and chairs — the places where customers snuggle up for movie night with their loved ones.
Like PURT, franchisees are able to offer upholstery cleaning during the initial home assessment. After customers see what we can do for carpets, they are eager to have the same level of care for their furniture. The additional service means more revenue for franchisees, and more raves from customers.
Tile, Stone, and Grout Cleaning
Though carpet makes up half of all floor coverings in the United States, an increasing number of homeowners are incorporating tile, stone, and grout into their flooring. Tile and stone is especially popular in kitchens and bathrooms because it is moisture resistant. It’s not stain resistant, though, and the dirt and grime that builds up on tile and in grout can be arduous to remove.
Using our specially formulated cleaning solutions and advanced suctioning equipment, Chem-Dry can break down the dirt, making tile and grout look brand new. Like many of the other value-added services, you can offer tile, stone, and grout cleaning during your initial home evaluation. Chem-Dry franchise owners can also offer customers sealant to help keep the tile and stone beautiful longer.
Chem-Dry grew into the world’s largest carpet cleaning business by becoming a popular choice for homeowners — but businesses love us, too. In fact, we clean more commercial properties than any other carpet cleaner worldwide, and many Chem-Dry franchisees outside North America have built their businesses almost entirely by serving business customers like banks, hotels, restaurants and more. Franchisees in the United States in the North America are expanding their businesses to serve these same customers.
Businesses love us for many of the same reasons homeowners do: our franchisees are professional, we are great at removing dirt and stains, and our dry times are fast. That last point is important. Since Chem-Dry uses only about one-fifth as much water as traditional steam cleaners, carpets are able to dry in just an hour or two instead of a day or two — and businesses we clean can get back to work in just a few hours.
Our fast dry times allow franchisees to serve businesses all week long — not just on weekends. That enables franchisees to take on more commercial clients, which can be very profitable since the square footage being cleaned tends to dwarf that of residential clients. Franchisees generally serve business customers in the evenings — often by hiring a part-time technician. The evening work allows franchisees to generate more revenue with their equipment.