Chem-Dry Opens Franchise Location in Turkey
Entrepreneur wanted service that left clients happy, and that had not yet been established in his country. Chem-Dry met these requirements and more
When Yücel Adıgüzel decided to go into business for himself, he did what entrepreneurs all over the world do every day: he searched for opportunities online. When he came across information about a Chem-Dry cleaning franchise, he knew he’d found his business.
“I wanted to find a franchise with a strong international presence, and one that also had a business model that was unique, not yet in Turkey and that leaves its customers happier after the service,” Yücel says. “Chem-Dry looked like what I was searching for.”
Clean and healthy services for clients
There are other carpet, upholstery and surface cleaning franchise operations in Turkey, certainly. But Chem-Dry’s focus on a faster, deeper clean that’s better for the home, the customer and the environment had a strong pull for Yücel. “Customers will be pleased to find a service that provides outstanding cleaning without harsh chemicals and a lasting residue,” he predicts.
“The motto, ‘drier, cleaner, healthier’ is real, and that’s exactly how we will promote our service,” Yücel says. “No other company offers even one of these three goals better than Chem-Dry does. They will be at the heart of the carpet and upholstery cleaning service market here. The one- to two-hour dry time will be incredibly popular — especially in commercial establishments — because workplaces must be ready in a short period of time for workers and customers.”
A proven, successful international business model
Chem-Dry cleaning franchise has a presence in 51 countries, which also was a huge factor for Yücel.
“It’s a business model that works internationally, independent of the country’s demographic structures,” he says. “Chem-Dry has proof that it works, and that made me want to be a part of such a successful system.”
Plus, he adds, “Turkey is now in an economically hard time, and a small business owner doesn’t want to pay the high rent of a storefront for the business. With Chem-Dry, I do not need to have a retail store — only a van and the equipment to operate. That is very cost-effective, because high revenues will mean a better profit.”
As a Master Franchise operator, Yücel will be able to bring other franchise owners on board as he grows his own Chem-Dry footprint in Turkey.
“His enthusiasm is sure to mean success, just as equally driven business men and women have helped Chem-Dry grow around the world,” says John Howard, Vice President of International Development.
“Yücel saw what a difference a Chem-Dry cleaning franchise could make in his own life, but also how well the Chem-Dry cleaning processes would work in Turkey,” John adds. “We look forward to helping him not only grow his business, but also bring in other like-minded professionals to establish their own franchise operations.”