Seasonal Marketing Boosts Chem-Dry Franchise Owners’ Booking Numbers
Focused efforts keep brand top of mind for home and business owners who want their properties looking good no matter what time of year
It’s no surprise that Chem-Dry carpet cleaning franchise owners report booming business every spring. After all, ‘tis the season for a top-down cleaning in homes everywhere. The other parts of the year are just as busy, however, thanks to a focused approach to marketing that keeps the Chem-Dry name in front of consumers.
“In the fall, people are preparing for holiday events and guests. In the summer, there’s also family visiting, and in the winter, many people like to do some proactive cleaning to their home or business,” explains Doug Smith, Senior Vice President of Franchise Development. “What we do is make sure they know all about Chem-Dry.”
National campaigns extend local efforts for carpet cleaning franchise
Thanks to over 40 years of solid word of mouth, every Chem-Dry floor cleaning franchise owner benefits from a strong reputation. That’s backed up by advertising in local and national media, as well as online, to build awareness of new offerings, such as wood floor and air duct cleaning.
“In the past couple of years, we have added many new services to our whole-home suite,” Smith says. “Chem-Dry franchise owners get the word out in their communities, and then, our national campaigns help raise the profile even more. It all pays off with more calls from current and prospective clients, which leads to more business”
Businesses & multi-unit housing are key targets
And it’s not just homeowners, either. Chem-Dry cleaning franchise owners continue to make solid inroads into multi-unit homes thanks to their relationship with realtors and property managers. They also get plenty of business from commercial property managers who want the office to look its best as well.
“Our brand awareness is very high and we work to keep the Chem-Dry name top of mind,” Smith says. “And because we have so many services, franchise owners are able to take on the big jobs, such as a large retirement home or condominium community. It all means more opportunity to upsell on every ticket and put more revenue in the pockets of franchise owners.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 33 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery.