Chem-Dry Franchise Owner Onboarding Program Covers All the Online Bases
From advertising and promotion to booking business, customer interaction
and reputation management, franchise owners have plenty of online training
Being an active, engaged small business means having a smart, compelling, online presence. That’s why Chem-Dry cleaning franchise owners get early training, and ongoing support, for their online efforts.
“Part of the onboarding process, which includes coaching and training, focuses very heavily on website use, online advertising and marketing,” explains Doug Smith, Senior Vice President of Franchise Development. “We make sure that they are properly setting up their virtual presence alongside their actual operation, and that they know how to use every tool available to grow visibility and consumer awareness.”
Multifaceted approach creates online savvy
New Chem-Dry cleaning franchise owners receive a dedicated website for their franchise, as well as assistance in building out and optimizing a Google My Business listing, establishing pay-per-click, or PPC, advertising and much more.
“We lay the groundwork for getting franchise owners’ presence on dozens of directories, but we also coach them on how they can support and control their online reputation,” Smith says. “Staying on top of that is vital, so we show them how to deal with negative input as well as being certain to thank people for leaving positive reviews.”
Online engagement leads to more booked business
All these components, including chat and other functions, act to assist franchise owners and their staffs stay engaged with existing and potential customers as much as possible. Online queries are a strong source of leads and can easily be turned into visits to provide estimates and book business.
“Our online support programs help the new business become visible in the community, and they do so much more,” Smith says. “The ongoing engagement between our teams and franchise owners means that they are seeing the benefits of targeted keyword use, for example, which helps their site move up in rankings and be found more easily by consumers. It’s an ongoing process that many franchise owners don’t have the time or expertise to manage, and so we make sure they have access to professionals who can help with this vital aspect of their business growth and development.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 30 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery.