Chem-Dry’s Add-On Services Boost Ticket Totals With Easy Upsells
Initial consults for carpet cleaning turn into whole-home work, resulting in higher margins and more revenue on each job for carpet cleaning franchise owners
When you’re running a successful business, it’s all about margin. How much are you making on each job? Is there an opportunity for upsell? The goal is to generate as much income as possible while fulfilling each customer need — and that’s a goal Chem-Dry carpet cleaning franchise owners blow through every day.
Why? Because over 40 years, Chem-Dry has mastered the art of whole-home cleaning. What began as an innovative carpet-cleaning franchise has morphed into a business that offers services for almost every surface in the home. From granite countertops to leather upholstery to area rugs, Chem-Dry franchise owners can clean it all.
Tying services together provides convenience to clients
“When we coach franchise owners and their teams on booking appointments, we always discuss how to maximize the impact of each call,” says Doug Smith, Senior Vice President of Franchise Development. “Often the caller has a specific need, such as carpet or wood-floor cleaning, and we can offer them so much more.”
That process continues with in-person visits as well, when franchise owners or staff are in a home or business to verify the information provided by phone or email. While there, they can further explain Chem-Dry services, such as air duct cleaning, that can be done on the same visit. The home- or business owner gets convenience, the franchise owner gets a bigger sale.
Green products, safety offerings also add value
Chem-Dry cleaning franchise owners have another arrow in their quiver as well: more than 50 green-certified products, and the new and hugely popular MicroPro Shield sanitizing services. These, too, offer a huge upsell opportunity.
“The foundational service of Chem-Dry is our Hot Carbonating Extraction process, which is environmentally friendly,” Smith explains. “When people hear about everything else we do that’s kid and pet safe, they are interested. And as communities reopen, people remain very concerned about disinfection and prevention, and MicroPro Shield is the perfect answer.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 33 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.