New Chem-Dry Sanitizing Service Helping Drive Sales for Franchise Owners
Our dedicated sanitizing service, using our EPA-registered sanitizer, is in high demand
Customers in today’s market have new expectations of cleanliness in their homes and offices. Not only is our proprietary carpet cleaning service in high demand, but our dedicated sanitizing service is creating new revenue streams for our franchisees as well.
Chem-Dry has long been the trusted experts in sanitizing, having used a hospital-grade sanitizer in our cleaning processes for over 25 years. However, we recently introduced a service that just focuses on sanitizing. It can be used in both residential and commercial settings, works across a variety of surfaces, and best of all, can be delivered using the same truck and equipment that we’ve historically used to provide carpet cleaning. The service offers customers the ability to treat every surface in their homes, from carpet, tile, hardwood floors, countertops, as well as high-touch surfaces such as light switches, with a hospital-grade sanitizer that is EPA-registered and can eliminate viruses, bacteria and germs.
“The fact that our franchise owners can now provide such an urgently needed, high-demand service like sanitizing gives them the ability to extend customer relationships to cover a wider array of their cleaning needs, which is what people want today and in a post-Covid world,” says Doug Smith, Senior Vice President of Franchise Services.
“Our Sanitizing service is only going to grow as the standards for cleanliness and safety continues to become more strict, not only for homeowners but for businesses who need to care for the safety and health of their employees and customers. This adds a new revenue stream on top of our core carpet and upholstery cleaning service, and the new services we’ve added in recent years including wood floor cleaning. Franchisees now have a deeper and wider toolbox of services to draw on that can better meet the needs of any particular customer and help them continue to grow their sales for years to come.”
This is what our franchise owners are able to tell their customers:
Hard Surfaces: Our hospital-grade sanitizer eliminates 99.9% of the bacteria and viruses from hard surfaces such as Tile & Stone, Hardwood & Engineered Wood Floors, Luxury Vinyl Tile (LVT), Vinyl Composite Tile (VCT) and Granite Countertops.*
Carpets: Our proprietary Hot Carbonating Extraction (HCE) process removes an average of 98% of common household allergens from carpets and upholstery and 89% of airborne bacteria when a sanitizer is added.*
New Marketing, Training and Support for Sanitizing Service
Chem-Dry has been helping all of our franchise owners adapt to this newly emerging and popular service. Our franchise owners have been provided new training on products and equipment as well as support on how to find business opportunities.
Most importantly, our marketing team has created new marketing tactics that capitalize on the sanitizing terms and services consumers are searching for and help franchise owners attract new customers and gain new business from existing customer relationships by adding on this service.
“We’ve essentially added an entire line of service to our already successful business model,” says Smith. “We don’t see the demand for this new service decreasing and expect it to be something customers will look for from their trusted partners who are already helping them with their carpet, home or floor cleaning in both homes and offices.”
*Based on results of studies conducted by independent laboratories of Chem-Dry’s Hot Carbonating Extraction process. Allergens tested were dog and cat dander and dust mite allergen. All bacteria results include use of sanitizer. Figures are an average across multiple homes. Hard surface bacteria tests were based on independent lab testing associated with EPA registration #s 84683-3-74771 and 70385-6; sealed stone and VCT surfaces were evaluated and bacteria tested include salmonella, influenza and E. coli.