Chem-Dry Gets Quality Exposure in ‘Family Handyman’
Consumer awareness campaigns in well-known print and online publications raise brand awareness and drive consumers to seek out their local franchise
Jotham Hatch knows a thing or two about cleaning. As Vice President of Training, it’s his business to work with new Chem-Dry carpet cleaning franchise owners and their teams to make sure they are on top of their game.
So, when Hatch, or other Chem-Dry executives, write articles about common cleaning issues such as mud or grass stains, they speak with authority. And that’s why magazines such as Family Handyman are always happy to report on what they have to say.
National magazines boost local profiles
“We are always really happy to comment on our areas of expertise,” says Doug Smith, Senior Vice President of Franchise Development. “Jotham’s article, in this case, discussed the common issues around summertime, such as barbecue, mud and grass stains, and it also talked about one of our ongoing, core services — pet stain and odor removal.”
Chem-Dry is sought out by print and online publications because it’s been getting carpet and floor cleaning right for more than 40 years. Now, with additional services such as air-duct, dryer-vent, and wood floor cleaning, Chem-Dry cleaning franchise owners can offer more whole-home services than ever — something articles like this point out.
Marketing at every level benefits franchise owners
“We are very intentional about marketing Chem-Dry franchise services in national print and online campaigns, as well as through strategic partnerships with other entities whose customer base aligns with ours,” Smith says. “Then we work with franchise owners on more localized campaigns through their websites, as well as email and social media, to make sure that the larger message we’re sending filters down to local markets and generates both inquiries and business.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts, dryer vents, and new for 2019…WOOD FLOORS!