Chem-Dry’s Sanitizing Edge Will Build Business Long After Pandemic Ends
Consumers who want best-in-class cleaning now will see the value in those services going forward, creating opportunity and income for franchise owners
Several months into the COVID-19 pandemic, finding empty store shelves where household cleaning products should be is a regular occurrence for shoppers. That’s a strong testament to how widespread consumers’ concern over cleanliness remains.
And it’s also proof of how Chem-Dry franchise owners have prepared the foundation for continued business growth not only in the coming weeks and months, but also well into the future.
Sanitizing offers an evergreen service line
“Even after a vaccine is produced for COVID-19, people aren’t going to magically stop cleaning their homes,” says Douglas Smith, Senior Vice President for Franchise Development. “They are going to want guarantees that whoever is in their home or business to clean floors, upholstery and surfaces is doing it right.”
That’s one of the hallmarks of Chem-Dry’s full and expanded line of sanitizing services, including the newly released MicroPro Shield three-step process. When it’s done, a window cling or certificate is visible proof of a 90-day guarantee.
Solid marketing builds awareness going forward
Chem-Dry floor cleaning franchise owners benefit from strong, nationwide marketing around these new services. That, coupled with word of mouth from satisfied customers, means that these new sanitizing services won’t exist in a vacuum, but rather will be visible and viable ways to add to ticket totals on every job and create a more robust bottom line.
“We are making sure that print and online media are well aware of how revolutionary a cleaning service like MicroPro Shield is, and what we’ve rolled out around more intensive home and business sanitizing,” Smith says. “Because Chem-Dry’s Healthy Home suite of services has been proven leader in cleaning and protecting for over 40 years, ours is a voice that media, and consumers, trust. That means more visibility now for franchise owners, and more opportunities to come.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.