Chem-Dry Franchise Owners Find Success Marketing Seasonal Services
From Spring cleaning to Fall preparations for the holiday season, the whole-home array of offerings from Chem-Dry ensures a full calendar of bookings
“I love it when the phone is not ringing,” said no Chem-Dry cleaning franchise owner, ever. And it’s not a phrase you’ll hear from them, thanks to Chem-Dry being a year-round business with something to offer commercial and residential clients alike at any time.
Here’s how that translates: In the Spring, when homeowners are looking to give their houses a top-to-bottom cleaning, they call Chem-Dry. In the Summer, that might be a dryer-vent or wood floor cleaning. Once cooler weather arrives, holiday preparation begins, and people want their homes looking terrific for visiting relatives and guests.
Multiple services = many sales and upselling opportunities
Over the years, Chem-Dry cleaning franchise owners have seen tremendous growth in services. The whole home, and healthy home, approach has meant more clients, and also the ability to upsell on every ticket.
“Chem-Dry has been a trusted brand for over 40 years, and has also never stopped growing beyond our revolutionary, core Hot Carbonating Extraction process,” says Doug Smith, Senior Vice President of Franchise Development. “People who may have called once for a carpet cleaning now have our franchises coming in multiple times a year for everything from leather and granite surface refreshing to having all their wood floors cleaned. And now, we’ve amped that up with our MicroPro Shield offerings, we can answer the calls from people who want to take safeguards against the threat of COVID-19.”
Seasonal sales augmented with professional bookings
And as much as homeowners continue to rely on Chem-Dry franchisees year-around, so do business professionals. Realtors, for instance, count on Chem-Dry to make that house or condo look its absolute best before they put it on the market. Chem-Dry franchisees often work with apartment building owners, residential care operators and many more commercial customers to ensure their spaces are sanitized and ready to best serve their clients.
“With every new product and service, Chem-Dry franchise owners can expand their footprint,” Smith says. “Our focus on the entire home, as well as our 50-plus green solutions and growing healthy options, provide even more opportunities. Whatever the need is, Chem-Dry can address it.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, wood floors and dryer vents.