Chem-Dry’s India Master Franchise Owner Blazes Trail of Rapid Growth
Bundling the Chem-Dry carpet cleaning franchise suite of services in with his well-known dry cleaning empire is paying off with explosive growth for this Indian entrepreneur
When Arunabh Sinha launched UClean, India’s first organized chain of laundromats and dry cleaning centers, and of Mint Clean, an on-demand cleaning services company serving residential and commercial customers, he set a goal of covering this vast country with his businesses. When he signed a Master Franchise agreement with Chem-Dry, it was a natural extension of that business plan, and he set forth with the same goal.
It was an ambitious plan, and it’s one that is coming to fruition. Recently UClean became the fastest retail chain to reach the 200-franchise milestone, growing by 130 locations in 2019 alone, and now has sites in 17 states in India, the highest for any retail chain in India. The Chem-Dry footprint, which ties into UClean’s growth, will not be far behind, Sinha says.
Targeting growth through multiple strategies
“We have tens of thousands in our customer base and look forward to further growth,” Sinha said when he signed his master franchise agreement. “Our franchise owners have asked about adding carpet and upholstery cleaning so they could generate more business, and with Chem-Dry we can deliver the global leader’s proven process to them and their customers. When we researched Chem-Dry, we realized it would be the ideal partner for adding those capabilities.”
Chem-Dry’s entry into the Indian market allowed Sinha to market to both potential franchise owners and customers with an ongoing government campaign, Swachh Bharat Abhiyan, or Clean India Mission, which places a strong emphasis on keeping your home, street, city, district and county clean.
“The government is supporting initiatives that can drive this overall message,” he said. “This support could be in terms of providing government-trained, skilled employees, as well as loans to aspiring entrepreneurs who want to set up cleaning-related businesses, so we can leverage this to offer loans to passionate entrepreneurs who want to take a plunge in the cleaning industry.”
Synergies between brands will push Chem-Dry growth
UClean offers a home pick-up and drop-off service, as well as a DIY model where customers can visit their nearby UClean laundromat to address their laundry needs. That means Chem-Dry floor cleaning franchise owners who also are part of the UClean family can promote services in their locations, as well as on those home-delivery calls. That synergy, paired with a strong focus on franchise-owner training, will continue to pay off, Sinha says, adding that his goal is to reach 500 franchise locations in the UClean system by the end of 2020, and to bring Chem-Dry franchise locations along in a similarly rapid manner.
“Touching 200 franchisees without burning cash and in a sustainable manner is unheard of in the Indian startup ecosystem. Our franchise-led model has allowed us to remain asset-light and focus our time and energies on driving profitability at the unit (franchise) level,” Sinha says. “We have worked closely with our franchisees to focus on business fundamentals and concentrate on forging partnerships driven by a strong business model that generates profits and allows franchisees to break even in about 15 to 18 months.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in over 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
Learn more about the Chem-Dry carpet cleaning franchise opportunity