Chem-Dry’s “Greatest Hits” of 2019 Includes Major New Service Additions
New offerings for both residential and commercial customers are helping franchise owners generate more interest and boost ticket totals
Chem-Dry cleaning franchise owners have an answer for just about any cleaning issue, thanks to an R&D department that never lets up on innovation. In 2018, that meant the rollout of three major new initiatives that are boosting commercial and residential jobs.
“Our teams are always working not just on new products and services, but also on ways that we can innovate and make better what we’re already doing,” says Doug Smith, Senior Vice President of Franchise Development. “That has come in the form of smaller, lighter equipment, as well as a 50-and-counting roster of green-certified cleaning products.”
Air duct, dryer vent cleaning added to home services
On the residential front, Chem-Dry cleaning franchise owners have been given the training and technology to offer air duct and dryer vent cleaning, two easy upsells to Chem-Dry’s current whole-home cleaning platform. Now, alongside carpets, floors, upholstery, leather, granite countertops and area rugs, franchise owners and their techs can tackle these areas of concern for homeowners.
“Consumers want clean air ducts to cut down on pollen and allergens, and blocked dryer ducts are becoming a much better known fire hazard,” Smith says. “Now, when doing an estimate for a carpet or floor cleaning, a Chem-Dry franchise owner can mention these two services and most likely add them, and the revenue they generate, to that job.”
Commercial VCT cleaning addresses commercial need
Cleaning commercial spaces also is a lucrative and growing area of operations for many Chem-Dry carpet cleaning franchise owners. In the past they have had to turn down work on VCT, or vinyl composition tile, floor — but no more. Now, just as with residential work, they can provide commercial cleaning estimates that tick all the boxes.
“Chem-Dry has a good reputation in the commercial space, and we want to keep growing that because it’s good for our franchise owners,” Smith says. “Being able to clean these very common floors, and do an outstanding job of it, will only help them grow their businesses.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 30 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery.