Chem-Dry Helps Franchise Owners Take Advantage of Online Review Sites
Strategy to grow positive reviews and build awareness pays off in new bookings
Positive word-of-mouth advertising is essential for a small business to succeed. That’s why Chem-Dry cleaning franchise owners put a lot of effort into providing great service to customers — and into building on those positive experiences to gain referrals.
That’s why online reputation management is essential to a successful Chem-Dry cleaning franchise, and it’s why franchise owners get support from the very beginning when it comes to navigating the internet for maximum effect.
Initial website setup is comprehensive
In fact, training and setup for new franchise owners includes everything online, says Joe Nay, a coach in Chem-Dry’s Quick Start Program for new owners.
“We generate and claim listings on all the major consumer-review sites like Yelp,” Nay explains. “We create directory listings, as well, so the franchise owner has a strong online presence right away. The goal is to make sure that they are searchable, and findable, online from the outset so that their initial marketing is supported by an online presence that makes them easy to find for consumers who are looking for any or all of the services a Chem-Dry franchise offers.”
Best practices yield positive online presence
Franchise owners and their teams also receive training on online reputation management so they can get and keep those all-important high ratings.
“We want our franchise owners to adopt best practices early on, in every facet of the business,” Nay says. “With digital marketing, that means staying on top of those directory listings and review websites, so that if a customer leaves unfavorable comments, they can be responded to quickly. That lets people see that the problem may have been a miscommunication, and that it was handled. At the same time, people leaving positive feedback get thanked, so anyone reading the reviews sees a business that is active and engaged with its customer base.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise, with nearly 3,500 franchises in 53 countries serving 10,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 30 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides tile and stone, granite countertops, leather and upholstery cleaning.