Carpet Cleaning Franchises Gear Up For 2023
Trends to Watch in 2023
One of the most remarkable things about owning a Chem-Dry franchise is the year-round opportunities it creates to grow business and earn revenue. Homeowners and businesses alike are eager customers, thanks to 45 years’ worth of dependable carpet cleaning and additional services. It all spells opportunity.
“It would be easy to think that all we do is clean carpets and work on ways to improve our processes for doing that,” says D’Wayne Tanner, Vice President of Franchise Development. “In fact, there’s a whole lot more going on. People have carpet, and they have other surfaces as well. We know that, so we’re working to make sure we retain our strong market share across all flooring.”
For instance, hard surfaces, such as tile and stone, are very popular with homeowners. At first people think they’re easier to clean than carpets, but even regular mopping soon won’t touch the dirt that’s in the grout or dislodge the grime from the crevices of textured stone and tile flooring.
“We get a lot of calls from people who look at photos of their floor from two or three years ago and realize how dingy it’s gotten,” Tanner says. “And we have the capability to bring it back to showroom appearance.”
That’s just a glimpse of why Chem-Dry is well poised to capitalize on many of the trends to watch when it comes to whole-home cleaning in 2023 and beyond. Here are a few predictions by industry evaluators that show just what a good position Chem-Dry is in, and why it’s a best-bet franchise to own.
80% of Households will use Commercial Cleaning Services by 2024
The U.S. Department of Commerce predicts that 80% of two-income households will use an outside house cleaning service in the next few years. That translates into serious revenue: almost $20 billion in annual sales, with a projected annual growth rate of 20%.
With their whole-home suite of services, Chem-Dry franchise owners are uniquely well positioned to capture a significant portion of that market. Carpets, wood floors, area rugs, leather and upholstered furniture, granite countertops, tile and industrial flooring…the list goes on and creates opportunity on every estimate inquiry.
The Cleaning Industry is Showing Consistent Growth
As mentioned above, the cleaning industry is a consistent one. Regardless of economic conditions, consumers want a clean home. Large-scale property owners, such as apartment and condo complexes, senior-living, high-rises, and others, need fast, reliable support when it comes to keeping common areas and individual units sparkling.
This doesn’t even touch on business clients, who want their public areas, like boardrooms and reception spaces, looking their best. It all comes together to help Chem-Dry franchise owners in the United States and around the world capture their share of the $57.9 billion cleaning market.
Franchise Cleaning Companies Accounted for 10% of Revenue
Now drill down a little further, and it’s easy to see why Chem-Dry is in such a good space. Sure, there are all kinds of general cleaning and floor cleaning providers out there. Among the 2023 trends to watch, however, is the continued growth of franchise-based cleaning providers.
Right now, franchises are capturing around 10% of the market, which leaves a huge amount of untapped potential. Chem-Dry occupies a “sweet spot” in this business, thanks to a business model and support from experienced franchisor BELFOR Franchise Group. Every Chem-Dry franchise offers the personal, hands-on approach of a “mom and pop” operator, coupled with the depth of training, product lines, support, and more from the BELFOR team. It’s an unbeatable combination.
Pandemic Made Average Household more Health-Conscious
Another of the 2023 trends to watch in cleaning is the heightened focus on a safe living and working environment. That’s a win for Chem-dry too, because something else a Chem-Dry franchise has all over the competition is the ability to offer healthy-home services.
One concrete example is the patented Pet Urine Removal Treatment, or P.U.R.T. ®, process is recognized as one of the safest and most effective products on the market. This lucrative offering has helped Chem-Dry franchise owners get and keep customers for decades, Tanner says.
“Pets have always been a big focus for us, because 75% of our customers are pet owners,” he says. “We have a very big piece of the household market where pets are in residence, and we expect to continue growing that into the next year and beyond.”
The P.U.R.T. process begins with a black-light sweep to identify affected areas, and then the treatment commences. Our signature compound reacts with urine crystals that other cleaners would leave behind, breaking them down at the molecular level and loosening them for removal.
Learn More about Owning a Chem-Dry Franchise
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise, with more than 2,500 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry is a top-rated global franchise with unrivaled franchise service and support. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery.