Chem-Dry Closes Out 2021 With Strong New-Franchise Sales & Openings
Strong economic rebound fuels drive more floor and carpet cleaning bookings, while add-ons for upholstery, countertops and more also remain strong
The last 18 months have been incredibly challenging to small business owners across America and around the world. Even at the pandemic’s height, however, Chem-Dry carpet cleaning franchise owners were able to stay busy thanks to a needed, in-demand array of services.
Now, as 2021 wraps up and we head into 2022, “Many entrepreneurs are noticing just how well Chem-Dry did during a very bleak economic period and are jumping on board with their own franchise operation,” says D’Wayne Tanner, Senior Vice President of Franchise Development.
Triple-digital growth is testament to brand durability
“We are on pace to add more than 70 new franchises,” Tanner says. “We’ve been successful even in an entirely new situation which was challenging, to say the least. What we learned is that our franchise owners were able to lean in and market to homeowners who were looking around and not liking what they saw in terms of their floors and carpets. From there, they were able to add on area rug cleaning, granite countertop renewal and many more lucrative services to each job.”
Chem-Dry will continue to grow as the economy roars back because every franchise owner can offer a variety of services. Core offerings, such as Chem-Dry’s legendary Hot Carbonating Extraction carpet cleaning process, are in demand as much as ever, but now commercial and residential customers are interested in more.
A half century of success = strong brand recognition
During the pandemic’s leanest months, Chem-Dry carpet cleaning franchise owners also benefited from Chem-Dry’s strong brand recognition. Consumers trapped at home had plenty of time to hop online and research services and providers. Having a well-known brand and strong digital presence meant that Chem-Dry rose to the top of search lists.
“People know our name, they’ve seen our trucks in the markets we serve,” Tanner says. “Once they explored our services, and saw all that we offer with our safe, environmentally friendly cleaning, we earned their business. We’ve now proven our durability in a pandemic, and that has impressed a lot of people who were looking at this business even before March 2020. Now they are eager to join our thriving franchise network and begin to build their own successful Chem-Dry floor cleaning franchise.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with over 2,500 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.
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