How Tile and Stone Cleaning Expands Revenue Opportunities for Chem-Dry Carpet Cleaning Franchise Owners
Carpet cleaning franchise owners are benefiting from diversifying services to include cleaning floor surfaces other than carpet
Chem-Dry carpet cleaning franchise owners are well-known for cleaning carpets; using proven methods that safely remove dirt, dust, and everything else in a timely fashion. Because our well-known methods have made us a name brand, home and business owners alike are increasingly relying on us to clean other surfaces, such as tile and stone. Our franchise owners have the know-how, the equipment, and the training to get the job done right.
As customers realize that Chem-Dry can handle more than carpet, our franchise owners see big returns. Adding tile and stone is a great way to add extra revenue to your business at a very reasonable cost. Just one job a week will generally pay for the equipment, and franchisees who offer the service handle three or more jobs a week on average. Those extra two jobs a week are a great way to add to your bottom line, as well as increase your customer base.
“I would highly recommend tile and stone cleaning to anyone interested in diversifying their revenue sources and adding additional business,” says Tom Messina, a carpet cleaning franchise owner in Southern California. “I started offering tile and stone cleaning about seven years ago, when Chem-Dry first began to offer the service. The equipment paid for itself almost instantly. It’s been a big contributor. Every year, it adds about 10% to our bottom line.”
Tile and stone services are a second revenue stream for Chem-Dry
Nearly 250 franchisees offer tile and stone cleaning, and on average the work boosts revenue and profit about 10%. The work also gives Chem-Dry’s brand a further boost by showing homeowners that we can clean a lot more than carpet. Many homeowners turn to other companies for tile and stone cleaning and wind up disappointed with the results. When a Chem-Dry franchise owner is in a home for a carpet cleaning job, they can demonstrate the dramatic cleaning power we offer — and that leads to jobs that pay much more per square foot than carpet cleaning. Tile and stone cleaning pays between $1 and $1.75 a square foot.
“We saw an opportunity to serve a lot more customers by offering tile and stone cleaning, grout cleaning, and by marketing those services,” says Larry Boger, a multi-unit carpet cleaning franchise owner. “It’s nice for longtime Chem-Dry owners that they can often do well just by serving their repeat customers who’ve been using them for years. As a new guy, though, you’re not going to have all those years of loyalty, so it’s important to get your name out there.”
A carpet cleaning franchise is a best-bet investment
Chem-Dry is the world’s largest carpet cleaning franchise with more than 3,500 locations that serve 10,000 homes a day. It is Entrepreneur magazine’s top-rated carpet cleaning franchise and one of its Top 10 choices for low-cost and home-based franchises. Our hot carbonating extraction process delivers a faster-drying, deeper, healthier clean that appeals to homeowners and business owners — and the process can be used to clean tile and stone, upholstery and other surfaces, as well as carpet.
While other carpet cleaners compete for jobs solely on price, Chem-Dry franchisees win customer jobs and command a premium price on quality, healthful cleaning. The diversity of services that Chem-Dry offer is helping our carpet cleaning franchise owners win new customers, generate more frequent repeat business and increase the average job size.