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MicroPro Shield Is A Timely Addition To Chem-Dry’s Healthy Home Platform

Meeting continued consumer demand for effective and affordable sanitizing helps Chem-Dry franchise owners book more business and boost revenue

As more communities move toward reopening their economies, consumers and business owners alike want to ensure safety. That’s why so many of them are turning to Chem-Dry cleaning franchise owners for fast, affordable and effective sanitizing services.

Within its Healthy Home suite of offerings, Chem-Dry began offering enhanced sanitizing services earlier in 2020. Now that comprehensive package has been supplemented by MicroPro Shield, a three-step process offering disinfection with 90-day protection.

Thorough process draws consumer interest

When a home- or business owner contracts with a Chem-Dry floor cleaning franchise for MicroPro Shield, they are getting an industry-leading service. The three-step process works to disinfect and protect, and the third step, certification, provides peace of mind.

“The MicroPro Shield process uses a very strong disinfectant for the initial cleaning, and then an antimicrobial coating creates a microscopic layer of nanospikes that perform for 90 days to inhibit the growth of microbes,” explains Douglas Smith, Senior Vice President of Franchise Development. “Then the franchise owner works with the location to certify that the work is completed and the application of these products has been accomplished, even providing a window cling and/or certificate of service, something business owners in particular are very happy to be able to display.” 

Specialized service unique to Chem-Dry

Along with so many other innovations for over almost a half century, MicroPro Shield sets Chem-Dry apart in the competitive cleaning space. That means higher visibility for the brand and more business with higher ticket totals for franchise owners.

“This is an amazing service that is generating a lot of revenue without a huge investment,” Smith says. “Chem-Dry succeeds because we are constantly developing new equipment, products and services for franchise owners, and doing it in a way that allows them to grow their service line without incurring a lot of debt to do so. And now, with so much economic uncertainty, it’s more important than ever to us that we innovate in ways that help our franchise owners thrive.” 

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.

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