Chem-Dry Franchise Owners Create Multiple Service Niches To Grow Business
From carpet and tile floor cleaning to upholstery, leather and even granite surfaces, whole-home services add value and increase revenue
Upselling is a well-known and smart tactic in the restaurant and retail world, and it’s pretty easy to understand: “Would you like fries with that?” It’s a savvy move for a Chem-Dry franchise owner, as well, because with a wide and growing array of services to offer, every client interaction is an opportunity to boost ticket totals.
“When someone reaches out to their local Chem-Dry to get an estimate on carpet cleaning, that’s just the entry point,” explains Doug Smith, Senior Vice President of Franchise Development. “Sometimes it’s a matter of giving a price for the whole home vs. the room that’s in question. Other times, that visit is a gateway to explaining all of Chem-Dry’s other offerings and creating a bundled package of services for that client.”
Safe, environmentally friendly offerings are positives
In addition to having plenty of products and services to meet consumer needs, Chem-Dry franchise owners also book steady business thanks to unique offerings, such as the PURT pet odor and stain removal system. Then add to that more than 40 products that have been green-certified, as well as Chem-Dry’s core Hot Carbonating Extraction cleaning system, all of which are safe for kids and pets, and it’s another differentiator that leads to sales.
“People love the idea that we can do a lot of jobs for them at once, and they are even happier when they learn that our products and processes are as safe as they are effective,” Doug says. “When we’re done, not only are dirt and allergens gone, but they haven’t been replaced with harsh chemical residue. Consumers don’t like having to make that choice, and with Chem-Dry they don’t have to.”
One-stop shopping boosts client satisfaction and referrals
When it comes to whole-home cleaning, being able to tackle carpets, tile floors, area rugs, upholstery, leather and even granite surfaces is a big deal. Consumers love being able to have a single, trusted vendor for those needs, and it’s why Chem-Dry franchise owners report strong numbers when it comes to repeat business and solid word-of-mouth referrals.
“You don’t succeed for more than 40 years without bringing great services to the table, and you don’t grow as Chem-Dry has without constant innovation and improvement,” Doug says. “We recognized early on that we’d need to be more than the best carpet cleaners in the market, and so we’ve built on that with all our other high-quality services. Being the best, with the most to offer, is a winning formula.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 52 countries, serving 10,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 29 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to both home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning of tile and stone, granite countertops, leather and upholstery.