Chem-Dry Franchises Leverage Eco-Friendly Products To Boost Revenue
Consumers value products and services that are green, and Chem-Dry has the answer with a suite of offerings that earn business and drive revenue
The desire for “green” home-cleaning solutions is no longer a fad — consumers’ wish for a more planet-friendly footprint is here to stay. Chem-Dry carpet cleaning franchises have long led in this area, thanks to the proprietary, deeper-cleaning Hot Carbonating Extraction (HCE) process that’s supported healthier homes and workplaces for almost 50 years. And with more than 50 green-certified products and services alongside the legendary HCE process, there are multiple ways for franchise owners to leverage consumer desire into increased business and robust revenues.
“Chem-Dry fulfills the market’s desire for a cleaner, healthier home and work environment with our safe, faster-drying, eco-friendly cleaning method,” says Doug Smith, Senior Vice President of Franchise Development. “Chem-Dry fits the demands of today’s consumers, as well as the current family of Chem-Dry cleaning franchise owners and the entrepreneurs who are interested in working with us.”
Certification only comes after rigorous testing
And with Chem-Dry, green-certified isn’t just a catchphrase. In the last decade the brand’s eco-friendly product line has almost doubled, showing a commitment to research and development as well as an eye on consumer trends, Smith notes.
“Being environmentally friendly is in our DNA, and so when we release a new product line or cleaning service, that’s considered,” he says. “For instance, the entire granite-renewal process Chem-Dry offers is green certified, along with many others. It’s part of our whole-home cleaning strategy that allows Chem-Dry franchise owners to sell products and services for every room in the house.”
Cleaning processes as safe as products
So, what does being green-certified mean? Simply put, these cleaning products do not leave toxins behind in carpets, rugs, furniture or surfaces, and they do not contribute to air pollution. That’s a very positive message, especially when coupled with Chem-Dry’s proven record of fast, safe and trouble-free service delivery.
“Many home and business owners hold off on cleaning because they’ve had a bad experience with slow-drying, smelly chemicals in the past,” Smith explains. “From showing how Chem-Dry’s patented The Natural carpet cleaner is 100% non-toxic, through multiple other products as well, those objections can be easily met and overcome. People really do want our services, but they also want to be good stewards of the environment. Chem-Dry gives them the chance to do both.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry is a top-rated global franchise with unrivaled franchise service and support. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.