Chem-Dry Franchises Capitalize On Core Service Selling Points
The pluses that have made Chem-Dry the carpet-cleaning brand of choice for almost 50 years continue to drive franchise growth and profitability today
Dries fast. No smell. Safe for kids and pets. Chem-Dry’s messaging around its legendary Hot Carbonating Extraction carpet-cleaning process resonates as much now as it did in the mid-1970s when the brand was launched. Why? Because it’s what consumers want to hear.
“Back when we were founded, carpeting wasn’t everywhere like it is today,” says D’Wayne Tanner, Senior Vice President of Franchise Development. “It was a costly investment for your home, and you wanted to take care of it. That meant cleaning, but people were very put off with the chemical smells, and how long it took to dry. Plus, if you did it yourself, that meant renting heavy equipment or buying a costly home unit. Chem-Dry carpet cleaning franchises and our cleaning technique really filled a niche.”
Original Cleaning Process Launched Eco-Friendly Line
Over the years, Chem-Dry’s reputation as a safe, kid- and pet-friendly cleaner only grew. That’s thanks to an R&D department that has never stopped creating cleaning products that are green-certified — more than 50 to date! The team also never stops tinkering with equipment, so that it too can be lighter and more efficient, also helping the environment.
“It only made sense to keep going in terms of being a green-oriented brand,” Tanner says. “Consumers were coming to Chem-Dry floor cleaning franchises because they liked having the cleaning done quickly and without all the smell, drying time and chemicals. Over the years, we’ve rolled out other services that follow that same formula, which helps franchise owners book more business and have higher ticket totals on each job.”
Pet Cleaning Line Also A Huge Hit With Customers
Indeed, Chem-Dry franchise owners benefit from many niche services – everything from granite and leather renewal to area rug and upholstery cleaning. One huge hit? Our proprietary PURT treatment for pet accidents. Most competitors don’t have an answer for pet stains, or their services aren’t effective. PURT, on the other hand, utilizes Chem-Dry’s technology to safely and effectively take care of visible stains and remove odors.
“The goal of Chem-Dry is to make sure franchise owners can answer any question a home- or business owner has with a product or service,” Tanner says. “Originally, it was carpets. From there, we moved into some specific carpet issues, such as pet stains. Over time, we’ve grown literally up and out to tackle wood floors, upholstery, leather, granite countertops, dryer vents and air ducts. A Chem-Dry franchise owner can provide something for every room of the house. That’s convenient for homeowners and increases the likelihood of both higher ticket totals and more frequent return visits.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry is a top-rated global franchise with unrivaled franchise service and support. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.