Allergen Studies Provide Marketing Boost For Chem-Dry Franchise Owners
Chem-Dry’s proprietary cleaning processes result in a deep clean that also reduces household allergens — and that’s a big selling point
There’s a world of difference between looking clean and being clean, especially when it comes to allergens. Every Chem-Dry cleaning franchise owner knows that, and can back up his or her services thanks to studies that demonstrate Chem-Dry’s industry-leading effectiveness.
“We contracted with a leading independent lab to see just how thorough our proprietary Hot Carbonating Extraction, or HCE, process is,” says Bill Zinke, Vice President of Marketing. “The results just backed up what we’ve been saying for decades, which is that Chem-Dry provides a deep-down, thorough cleaning that is both safe and effective.”
Air quality improved with Chem-Dry cleaning
In fact, the HCE process removes an average of 98% of common household allergens from carpets and upholstery. When combined with a sanitizer, the HCE process also removes an average of 89% of airborne bacteria in the home — a big boost to indoor air quality. Additional studies show that Chem-Dry’s cleaning and renewal processes for tile floors, upholstery, leather and granite surfaces are equally effective at allergen reduction.
“What this means is that when Chem-Dry says clean, we mean it for the whole home, not just the surface or area being treated,” Bill says. “That’s something that every Chem-Dry franchise owner can, and does, use effectively when they market their services to the community. Other cleaning franchises haven’t invested in the research that we have, and that science is important to homeowners and businesses who have concerns around allergens and air quality. When we provide that information to clients during an initial call, it’s often the piece that converts to a sale.”
Safe for surfaces, kids and pets
Many of Chem-Dry’s marketing materials use the study information, so every Chem-Dry franchise owner has facts and figures at hand when calling on new or existing customers. But in addition to the results themselves, the HCE process itself is a strong marketing tool and differentiator as well.
“When we say we are a Healthy Home provider, we’re talking about our core innovation, which is the HCE,” Bill says. “We’re using hot carbonated water, not harsh chemicals. What’s more, we also have more than 40 green-certified products that we use in our cleaning processes. That means when a Chem-Dry cleaning franchise team comes into a home or business, they leave behind surfaces that are not only clean and dry, but there’s no chemical residue that could be harmful to kids or pets. That is a huge selling point to parents, who don’t want to trade off having a clean carpet or sofa with a lingering smell or the potential of any family member having an allergic reaction. At Chem-Dry, we have all the bases covered to provide a whole-home cleaning that’s safe and affordable.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 51 countries, serving 10,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 29 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to both home and business owners. In addition to carpet and area rugs, Chem-Dry provides tile and stone, granite countertop, leather and upholstery cleaning.
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