MicroPro Shield Gets Media Attention for Chem-Dry Franchise Owners
Home and business owners are laser-focused on cleanliness and safety, creating a perfect market for this and many other Chem-Dry services
If you read a Chem-Dry franchise review these days, chances are you’ll find the word “healthy” mentioned. That’s understandable, given what we’ve all been through in the last year. Consumers value a brand that can answer their needs, especially an unprecedented and potentially hazardous situation. And that’s why Chem-Dry growth kept going strong in 2020 and is ramping up again for 2021.
When it comes to health, there are a lot of ways to utilize Chem-Dry’s offerings to benefit a household or workspace’s well-being. “Our Healthy Home line of services means a safer environment for home and business owners. And our innovative line of products and services means a healthy revenue stream for franchise owners,” says Doug Smith, Senior Vice President of Franchise Development.
Whole-home clean goes to the next level in Chem-Dry growth
A prime example was the addition of MicroPro Shield, a hugely popular new offering that has led to Chem-Dry growth in markets all across the United States and beyond. When they sell this valued services, Chem-Dry cleaning franchise owners:
- Disinfect hard surfaces and sanitize soft surfaces
- Use a hospital-grade disinfectant that is approved by the EPA for use against SARS-CoV-2 (the cause of COVID-19)
- Apply a protective antimicrobial coating that kills bacteria and algae on contact for up to 90 days
- Leave beyond a window cling or certificate explaining the process
“MicroPro Shield was the perfect solution to what small business owners in particular were looking for,” Smith says. “They wanted something fast, affordable, and from a proven vendor. Just read the Chem-Dry franchise reviews online and you’ll see page after page of glowing comments about what our franchise owners have done for their fellow business owners — and many residential customers as well.”
New products, upsells mean more revenue and Chem-Dry growth
As MicroPro Shield proves, Chem-Dry carpet cleaning franchise owners benefit from Chem-Dry’s commitment to R&D and product innovation. A vast and growing service line gives franchise owners the flexibility to pick and choose what services they want to offer — knowing the more they have on hand, the better the opportunity for upsells and higher ticket totals on every estimate.
“We are so much more than carpet. Our service lines now cover wood floor cleaning all the way up to granite and leather renewal and dryer vent cleaning,” Smith says. “There’s not a room in the house that Chem-Dry can’t improve and that is a huge message for our franchise owners to be able to share.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 33 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster drying and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, and dryer vents.