Chem-Dry Online Marketing Savvy Boosts Business For Franchises
Continual updates and upgrades to online and other outreach methods ensures floor cleaning franchise owners can focus on customer service and business growth
Since its founding in the mid-1970s, Chem-Dry floor cleaning franchise has been an innovator. That’s true of the dozens of products and services it has launched over the years, and it’s also true of the way it stands behind franchise owners when it comes to marketing and brand awareness.
Every new Chem-Dry floor cleaning franchise owner gets a wealth of marketing tools during their onboarding. That includes a website for the business, as well as a package of service and support for its operations, as well as for social media campaigns. Those tie in with traditional marketing pieces that are localized to the community as well as placed in national online and print publications.
New video enhancement boosts accessibility
And just like the R&D department, Chem-Dry’s marketing team never stands still. Most recently, they rolled out closed captions for videos that are embedded on sites across the brand. This ensures that the videos and the websites are optimized for anyone who visits them and are compliant with the Americans with Disability Act.
What this does for every Chem-Dry cleaning franchise owner is allow them — right now, with no additional cost — to reach further into the community. And alongside the closed captions, there are also caption text files available to create a wraparound experience for site visitors.
Support ensures owners can focus on core operations
“What this effort and the many other marketing and promotional offerings do is allow franchise owners to work on providing outstanding customer service and support and grow revenue,” says Doug Smith, Senior Vice President of Franchise Development.
“Every Chem-Dry franchise owner knows they have to get the word out about all they offer, but they don’t have the time to do it all on their own, or to hire someone dedicated to marketing,” Smith explains. “So, we have developed a very robust and effective marketing strategy that combines what they do locally and what we do nationally to grow brand awareness and drive customers to their door.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper, and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts, and dryer vents.