Realtor.com Turns To Chem-Dry For Home Maintenance Expertise

Websites that offer advice on home purchasing, maintenance and more rely on Chem-Dry’s carpet cleaning expertise in safe, effective and long-lasting whole home care

He’s doing a great job, even Realtor.com thinks so

Every season brings opportunity for Chem-Dry carpet cleaning franchise owners to build their business. There’s marketing to new clients and adding new services to add onto current clients’ ticket totals or job frequency. And there’s also getting calls from both new and current customers who read about Chem-Dry online.

For instance, a piece that ran earlier in the summer on Realtor.com talked about the importance of home maintenance during the summer months. The site offered up a list of easy ways to keep homes in great shape, led off by carpet cleaning and some sound advice from Chem-Dry.

National placements grow local business

Getting Chem-Dry’s name out in front of millions of readers is just one way that ongoing marketing support helps franchise owners maximize their local presence, says Doug Smith, Senior Vice President of Franchise Development.

“When a Chem-Dry franchise owner hears from someone who’s read an article like this, they aren’t just calling for a quote,” Smith says. “They have already identified the need, such as getting their carpets cleaned, and are coming to Chem-Dry because our name is known as a trusted resource. Much of the work has been done for that franchise owner, who just needs to visit the consumer and work out an estimate.”

Warm leads also provide upselling opportunities

And because those inquiries come from people who already are curious about services, that same franchise owner or member of their team can talk about wood-floor cleaning, air duct and dryer vent cleaning, granite renewal and so much more.

“When we achieve this kind of exposure, it opens the door for a lot of upselling,” Smith says. “Chem-Dry is a nationally known brand, and when you combine that with someone who’s simply gotten a reminder through an article that they should take care of some home maintenance, it’s a great opportunity to grow the business.”

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.

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