Chem-Dry Adds Commercial VCT Cleaning to Franchise Capabilities

Service adds a vital third component to existing floor and carpet-cleaning services and will allow for more opportunities in the commercial cleaning space

Chem-Dry has added commercial vinyl composition tile, or VCT, cleaning to its roster of services for commercial clients. That means every Chem-Dry floor cleaning franchise owner now has the opportunity to bid on and win, lucrative commercial work.

“Our goal with the VCT cleaning and burnishing service is simple: help franchise owners make more money,” says Doug Smith, Senior Vice President of Franchise Development. “This is an entire service line that was built to do just that.”

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Commercial flooring is a growing market

Chem-Dry has always had a solid foothold in the commercial space. That, however, has in many cases been limited to office space where carpets, or more traditional tile or laminate flooring, has been installed. With the rise of new industrial construction, the opportunity for VCT work was just too good to pass up, Smith says.

“Warehouses and similar industrial space means that there’s a lot of VCT being put down now, and Chem-Dry franchise owners should be out there bidding on cleaning it,” he says. “But that requires specific equipment and products for cleaning and burnishing. We didn’t have those, and now we do.”

VCT cleaning adds to turnkey services

The whole-home cleaning model that Chem-Dry carpet cleaning franchise owners offer their customers is a valuable service because it means a single, trusted vendor for carpets, floors, upholstery and more. Now the same can be offered to commercial clients.

“Chem-Dry franchise owners in many markets have relationships with industrial sites, because they already clean the carpets and floors in their office areas,” Smith says. “Now they can offer VCT as an extension of that work, which clients will appreciate. And for new clients, VCT cleaning and burnishing may get them in the door, and then they can talk about our other services as well. It’s a great opportunity either way.”

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 30 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery.

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