Chem-Dry Preps For Continued Expansion in 2019
Continued brand awareness, consumer preference and an expanded line of products and services create the perfect setting for expansion
As good as 2018 was for Chem-Dry carpet cleaning franchise owners, 2019 will be even better. That’s a pretty fearless prediction, but it’s backed up by positive signs that range from new franchises coming online to a continually growing line of in-demand products and services.
“Chem-Dry closed out 2018 with more than 100 new franchises awarded, as well as several new services for residential and commercial clients,” says Doug Smith, Senior Vice President of Franchise Development. “That sends us into 2019 riding a lot of interest from entrepreneurs who want to be part of a brand that is still seeing growth and evolution more than 40 years after it launched.”
Home, commercial products boost sales
Adding dryer vent and air duct cleaning to its Healthy Home lineup of whole-home services has allowed Chem-Dry to cement its position as the premier carpet-cleaning franchise brand. From floors to upholstery to area rugs and other surfaces, Chem-Dry franchise techs can now quickly and efficiently clean the entire house. And on the commercial side, the capacity to offer VCT floor cleaning is creating new business.
“Chem-Dry franchise owners can now visit new and existing customers and offer services those people have been asking for,” Smith says. “That means we are capturing business that was going to competitors and also setting up our franchises for more repeat business with a higher ticket total each time.”
New owners found around the world
International expansion also continues to be a bright spot for Chem-Dry, with new Master Franchise agreements signed in India, as well as strong growth elsewhere in Asia and Europe.
“The value of the Chem-Dry floor cleaning franchise brand transcends borders, because people want a healthy, clean home no matter where they live,” Smith says. “By focusing our attention on markets around the world, we are able to continue raising the Chem-Dry brand profile everywhere, which leads to heightened consumer interest and success for franchise owners.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 30 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery.