Chem-Dry’s Partnership With Animal Rescue Group Pays Ongoing Dividends
National efforts filter down to local level in terms of higher brand recognition, media exposure and other awareness opportunities
One major benefit to owning a Chem-Dry cleaning franchise is the longstanding, positive name recognition that the brand holds nationally and even internationally. That means every franchise owner is an independent business operator and also part of a much larger whole.
That plays out in many ways, such as through terrific media exposure thanks to ongoing national partnerships and other activities that allow each Chem-Dry franchise owner to be a part of positive activities that have great community appeal and also heighten brand awareness. For instance, Chem-Dry’s ongoing relationship with the Best Friends Animal Society, the Cleaning for the Paws fundraising program, is great for pets and their owners, but also showcases a key Chem-Dry differentiator when it comes to cleaning.
Making a difference builds consumer loyalty
“Chem-Dry has built its reputation on safe, effective cleaning that’s safe for pets and kids,” explains Doug Smith, Senior Vice President of Franchise Development. “When our owners appear at pet supply stores and shelters as part of the Best Friends partnership, they are giving back to their friends and neighbors. They also are able to talk about our PURT system for removing pet stains and odors. When consumers see a brand that’s both effective and community oriented, they want to know more.”
For instance, Chem-Dry cleaning franchise owner Ann Windell, a 25-year brand veteran in Southern Indiana, recently told Entrepreneur magazine that the Best Friends program allows her and her employees to participate in local events and also be a part of the 2017 effort to raise more than $28,000 for Best Friends — a goal Chem-Dry wants to exceed in 2018.
Brand exposure helps expand business footprint
“Cleaning for the Paws has been a wonderful way for Chem-Dry franchise owners to help reduce the number of animals in shelters, and also meet community members they may not have contacted over the course of regular business,” Doug says. “It’s a big win for us because it allows us to talk about Chem-Dry’s many positives to people, whether they are homeowners or potential commercial clients, about all that Chem-Dry can offer when it comes to whole-home cleaning in a safe, healthy way.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 30 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery.
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