Chem-Dry Carpet Cleaning Franchise Increases Sales with Hospital-Grade Sanitizer
World’s largest carpet cleaning franchise uses a hospital-grade, EPA-approved sanitizer that kills viruses and germs
In the most recent season of Curb Your Enthusiasm, Larry David buys a coffee shop and places a bottle of hand sanitizer on every table. In the pre-pandemic world, this idea seemed humorous – today, it seems way ahead of the game.
Likewise, Chem-Dry, the world’s largest carpet cleaning franchise, was also well ahead of the game. Chem-Dry franchise owners are the healthy home experts in their communities, and home and property owners rely on us to ensure that their homes are clean and safe. In our Healthy Home Package, we offer customers the ability to treat every surface in their homes, from carpet, tile, hardwood floors, countertops, hand railings, door knobs, and more high touch surfaces, with a hospital-grade sanitizer that helps kill viruses, bacteria and germs.
“The fact that our franchise owners can provide a necessary service during this crisis bodes well for the continued growth of our brand,” says Doug Smith, Senior Vice President of Franchise Services. “Demand for our Healthy Home Package, which includes the use of our EPA-registered sanitizer, has grown and will continue to grow as consumer standards and expectations for cleanliness and safety increase. This allows our franchisees to deliver what consumers want today across and meet a wider array of their needs, create lifelong customer relationships, and significantly increase the revenue potential of their businesses.”
Strong Marketing Claims, Backed by Testing, Help Drive Revenue to Franchise Owners
When a homeowner calls their local Chem-Dry franchise owner, they can be assured that Chem-Dry is able to provide a level of cleanliness that our competition simply cannot match.
As the innovation leader in the industry with a well-staffed Research & Development department, Chem-Dry has developed superior processes to clean carpets and other surfaces that are not only proprietary to us, but are also proven to work. They’re backed by independent lab testing that shows just how effective they are and the kind of performance that customers can expect and have confidence in.
This is what our franchise owners are able to tell their customers:
Carpets: Our proprietary Hot Carbonating Extraction (HCE) process removes an average of 98% of common household allergens from carpets and upholstery and 89% of airborne bacteria when a sanitizer is added.*
Hard Surfaces: Our hospital-grade sanitizer eliminates 99.99% of bacteria and viruses from the hard surfaces we clean such as Tile & Stone, Hardwood & Engineered Wood Floors, Luxury Vinyl Tile (LVT), Vinyl Composite (VCT) and Granite Countertops.*
“Our proprietary technology and products are exactly what homeowners are looking for to provide peace of mind,” Smith says. “We’re able to make their homes safe for themselves and their loved ones, and at this time, there’s nothing more essential than that.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, and wood floors.
*Based on results of studies conducted by independent laboratories of Chem-Dry’s Hot Carbonating Extraction process. Allergens tested were dog and cat dander and dust mite allergen. All bacteria results include use of sanitizer. Figures are an average across multiple homes. Hard surface bacteria tests were based on independent lab testing associated with EPA registration #s 84683-3-74771 and 70385-6; sealed stone and VCT surfaces were evaluated and bacteria tested include salmonella, influenza and E. coli.
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