Chem-Dry Franchise Owners Are Adept At Managing Seasonal Business Shifts

Year-round opportunities for revenue are created by targeted marketing and other efforts designed to highlight different services and products

No business owner wants to go through slumps, even if it’s just for a few hours. That’s why entrepreneurs like the value of a Chem-Dry franchise, where a variety of services create interest and earn revenue week in, week out, throughout the year.

Recently Nashville Chem-Dry cleaning franchise owners Tim and Tara Outson spoke with business.com about how they keep busy during slower times, and how they are able to maximize revenue on a regular basis instead of relying on peak periods, Here’s what they had to say:

What is the busiest season of the year and why?

The holiday season of November and December is the busiest time of year for us. Families are looking to make a great first impression when hosting holiday gatherings, making it the perfect time to get their carpets cleaned.

How do you get through the slow seasons?

Our team works closely with our commercial accounts to get through the slower season. Additionally, we provide mailings and newsletters to all our existing clients during the off season that highlight promotions and ways they can gain the most value out of our carpet-cleaning services. [We] also try to have my long-term clients wait to clean until after the holidays.

Do you use sales tracking software to help with predictions and trend forecasting?

The software that our team mostly relies on is called OnTrack. This tool helps our team record services that we’ve provided in the past by month and by ZIP code.

Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.

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