Chem-Dry Franchise Owners Continue To Build Commercial Cleaning Business
Addition of valued VCT floor cleaning enhances the ability to win lucrative office and industrial floor cleaning projects
Many Chem-Dry floor cleaning franchise owners pursue commercial cleaning alongside their residential efforts. That’s because commercial sites offer much more square footage and can provide an ongoing and lucrative source of income.
However, the stumbling block has been the ability to clean all types of flooring a commercial site may have. Carpets, tile and wood flooring are no challenge for a Chem-Dry team, but commercial vinyl composition tile, or VCT, was an issue. No longer, thanks to new products that allow every Chem-Dry franchise owner to add VCT cleaning to his or her service line.
Additional service creates revenue opportunities
“Our goal with the VCT cleaning and burnishing service was to allow franchise owners to get into commercial cleaning more effectively,” says Doug Smith, Senior Vice President of Franchise Development. “And it has worked. Those who have added VCT to their franchise offerings are able to bid, and land, much more of this business.”
Chem-Dry carpet cleaning franchise owners already are familiar with commercial work, as many of them currently clean office flooring, as well as the common areas for large apartment and condo complexes, nursing homes and more. But as more industrial space is built around the country, VCT has become a more common flooring option, so Chem-Dry wanted to step up to the plate, Smith says.
Commercial flooring is a growing market
The addition of VCT cleaning to Chem-Dry’s service portfolio means that franchise owners can be turnkey vendors for residential and commercial sites now, enhancing their value in the community and also providing the opportunity to upsell both new and current clients.
“Chem-Dry franchise owners hate walking away from business, and they’ve had to do that in the past,” Smith says. “Now they can offer VCT cleaning to either get in the door, or to expand on an existing contract and build more revenue from that client.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with over 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.