Chem-Dry Focuses on New Franchise Owner Support Resources
Enhancing current methods and adding new tools to help franchise owners build business and grow revenue in the field are always major goals
Chem-Dry floor cleaning franchise owners are on the front lines of the business. That’s why it’s vital that the corporate support teams make sure the owners have all the tools they need to run a streamlined, successful business, as well as the unique and effective products and services to sell.
“We make a point of telling people who are interested in owning a Chem-Dry franchise about all the services we provide to customers, as well as to owners,” explains Doug Smith, Senior Vice President of Franchise Development. “We want them to understand that we treat franchise owners like valued customers, so they are then able to provide great service to their own clients.”
Franchise owners have ongoing input
Programs and services range from business coaching to extended hours for call centers, an updated online product center and enhanced marketing materials. Many if not most of these upgrades and additional offerings came from The Voice of Chem-Dry, which is made up of franchise owners who represent their fellow owners in specific geographic territories, as well as individual owners reaching out directly.
“Chem-Dry cleaning franchise owners are in the driver’s seat when it comes to requests,” Smith says. “We always want to hear what they need and see how we can make that happen. Keeping that line of communication open and accessible is a major reason why we created The Voice of Chem-Dry — and why it has been so popular over the years.”
Initial onboarding creates communication platform
It’s not just longtime franchisees who have suggestions, either. Often a “fresh pair of eyes” in the form of a new Chem-Dry cleaning franchise owner will come up with a time- or cost-saving suggestion.
“Every owner, whether they have been in business 20 years or are just now serving their first customers, has something to offer our training, support and operations teams,” Smith says. “That’s why we encourage their input and seek it out.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 31 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents.