Online Marketing Is a Major Part of Chem-Dry Success
Savvy social media outreach, coupled with traditional online and print advertising, helps Chem-Dry franchise owners build and grow their client base
When a new Chem-Dry carpet cleaning franchise owner launches his or her business, they want to get the word out. That’s why they receive comprehensive training around marketing and visibility during the onboarding process, as well as ongoing support to help them establish a strong presence.
To see how that works, here’s the story of L&K Chem-Dry franchise in Baton Rouge, Louisiana. Owner Leroy Watts wanted to hit the ground running and start promoting his services, so he used the many tools Chem-Dry provided to make that happen.
Digital marketing program yields quick results
As a new owner, Watts was enrolled in Chem-Dry’s three-month KickStart digital marketing program, which has been created specifically for Chem-Dry and provides a new responsive website, essential optimization, live online chat support and a fully managed Google AdWords program designed to help new owners like Watts quickly realize their marketing goals as they begin to make homeowners and businesses in their territories aware of all the services a Chem-Dry cleaning franchise can offer.
As a new franchise owner, Watts needed his marketing tactics to generate a revenue stream quickly. Chem-Dry’s digital partnership helped ensure this with a responsive website and essential SEO, Google My Business setup and optimization, as well as a targeted pay-per-click advertising campaign that delivered immediate results. Watts also received call-center coaching, so his appointment and telephone sales team were able to refine their approach — resulting in a 25% increase in conversions.
Ongoing evaluation helps maximize marketing spend
Chem-Dry’s online marketing approach isn’t a “one and done” effort, however. All through the three-month ramp-up period, and then on an ongoing basis if the franchise owner chooses, results are analyzed and even more targeting is done.
For Watts, that meant upping his pay-per-click budget to go after additional possible customers in his market. Even though he had achieved a 476% return on investment in that 90-day period, like all entrepreneurs he wanted to chase down even more opportunities. As a Chem-Dry cleaning franchise owner, he had the tools to help make that happen. Now he has the online tools and support he needs to drive leads and build a steady new-business pipeline through digital marketing.
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 55 countries, serving 11,000 homes and businesses each day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 30 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery.