Chem-Dry Franchise Owners Add to Ticket Totals with Granite Renewal
Innovative service creates opportunities to boost revenue in both residential and commercial settings thanks to widespread use of high-end countertops
Think Chem-Dry carpet floor cleaning franchise owners are tied to the ground when it comes to services? Think again. Thanks to a wide — and expanding — line of equipment and cleaning products, Chem-Dry can tackle everything from area rugs to leather and upholstery.
What’s more, kitchens and areas with granite countertops also are prime opportunities for Chem-Dry cleaning franchise owners. Thanks to Chem-Dry’s unique, environmentally friendly granite renewal process, this valuable investment can be reinvigorated quickly and easily.
Unique offering sets Chem-Dry apart
“When Chem-Dry began investigating what would be required to offer granite countertop renewal, we knew this was something that would fit in well with our healthy-home approach to whole-home cleaning,” explains Doug Smith, Senior Vice President of Franchise Development. “That’s why we spent the time and resources to create a system that’s multifaceted and very effective.”
Chem-Dry technicians perform granite renewal in four stages: clean and scrub; residue removal; seal; and polish. The process is quick, meaning that it can be offered in tandem with other cleaning services in the same visit. That means convenience for the homeowner or commercial client, as well as a faster turnaround for the franchise owner.
Granite renewal improves home health
In addition to ease and convenience, Chem-Dry’s granite renewal also offers significant health benefits. Research shows that Chem-Dry’s process, in tandem with a sanitizer, removed 98.4% of bacteria from granite countertops. And like other Chem-Dry services, the compounds used are safe and nontoxic.
“The combination of green-certified products and a deep clean is irresistible to people who have invested in expensive granite countertops,” Smith says. “This service is a very easy upsell that brings in significant revenue for Chem-Dry cleaning franchise owners without a significant outlay for additional equipment or staffing.”
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with nearly 3,500 franchises in 55 countries, serving more than 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 30 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery.