Survey: Strong Demand for the Services Chem-Dry Franchises Provide

From startup costs to customer base, survey highlights the facts and figures that make owning a Chem-Dry carpet cleaning franchise a solid investment

When the Cleanfax 2014 Carpet Cleaning Benchmarking Survey came out, a lot of Chem-Dry carpet cleaning franchise owners took the time to give it a read. Small wonder, since many of them responded to the survey questions. Turns out, there were plenty of solid takeaways.

For one, the survey reported that 93 percent of business comes from referrals, followed by 54 percent from social media and online review sites such as Yelp and Angie’s List. That’s in line with Chem-Dry’s strong reputation both online and in the communities we serve. Around 80 percent of our business is in homes, and every Chem-Dry carpet cleaning franchise owner builds a solid book of repeat and referral business over time.

Area rugs, non-carpet floors growing segment

The report also showed that almost 32 percent of respondents say they clean area rugs on-site, and this has been a growing line of business for Chem-Dry carpet cleaning franchise owners.

The survey didn’t dive into stone and tile floors, which is good news for Chem-Dry’s cleaning professionals. Why? Because if the competition isn’t doing it, then there’s more business to be scooped up by Chem-Dry carpet cleaning franchise owners. Home and business owners want everything cleaned in one visit, if possible. They don’t want to book a carpet cleaner, a rug cleaner and a stone or tile professional. Chem-Dry can tackle every job quickly and professionally — adding value for the consumer, and generating a higher ticket total for the franchise owner.

Entry costs low, owner compensation solid

About half the survey’s respondents say they spent less than $30,000 to get into the carpet cleaning business. The average Chem-Dry carpet cleaning franchise owner will spend a bit more than that, at least $42,000 and up to $142,820 depending on the equipment or van. It’s a higher entry point, but many survey respondents were independent contractors, which means they don’t have the Chem-Dry reputation and support systems backing them.


Chem-Dry carpet cleaning franchise owners have reasonable entry costs and a high expectation of profitability thanks to a solid business model.

That means that a Chem-Dry franchise owner is likely to bring in more business right away, since he or she will benefit from a highly recognized and trusted name brand, as well as a solid reputation in the community.

Bottom line? Almost a third of survey respondents say they make between $50,000 and $99,999 per year. If that’s as an independent contractor without the full depth and breadth of what Chem-Dry offers, then it’s a sure bet that Chem-Dry carpet cleaning franchise owners can position their annual income significantly higher. As an example, in 2014 the average Chem-Dry franchise generated $95,955 in revenue, as outlined in our Franchise Disclosure Document.

How? Because we do it all. Chem-Dry is the largest carpet cleaning franchise in the world, with more than 3,500 franchises that serve 10,000 homes a day — our well-known name works to our benefit when our owners pursue commercial cleaning opportunities. And the owners are not doing it alone. Chem-Dry has a corporate team that actively seeks to win business from large players in the office, hotel, retail and hospital markets — which we then hand off to our franchisees to work.

Learn more about the Chem-Dry franchise opportunity

For in-depth details about the Chem-Dry franchise opportunity, download our free franchise report. You can also learn more by visiting our research pages.

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