Why 97% of Chem-Dry Carpet Cleaning Franchise Owners Renew Licenses Every Five Years
Chem-Dry offers a small investment, potentially high returns, strength in the market, and a highly reputable brand
The biggest reason that 97% of Chem-Dry carpet cleaning franchise owners choose to stay on when their license comes up for renewal after five years is that they are running successful businesses.
What starts with a small investment to franchise with the Chem-Dry brand becomes a relationship where our status as the world’s largest carpet cleaning franchise holds big benefits for our franchisees. In an industry that brings in $5 billion in revenues, according to IBISWorld, Chem-Dry controls the largest market share of franchised carpet cleaners, has a tested business model, and is lauded far and wide for our innovative use of technology. That translates into great profit potential for our carpet cleaning franchise owners.
Chem-Dry surveyed 216 franchise owners and found that the average annual revenue per franchise owner was $272,782 in 2014. Of those owners, 67 franchisees met or exceeded this average. While the average job was worth $254, the average annual revenue per franchise was $95,955; 95 owners met or exceeded that average.
What makes the Chem-Dry business model so successful?
Of the estimated 40,000 carpet cleaning businesses in the United States, 84 percent are independent, mom-and-pop or sole proprietor operations. Most of these consist of a single owner who uses portable or rented equipment to steam-clean carpets. Only a quarter of the carpet cleaning industry consists of franchised locations. No other brand or operator can compete with the name recognition, the business model, or the innovative and effective technology that our carpet cleaning franchise owners leverage to earn business in their communities.
Chem-Dry is the world’s largest carpet cleaning franchise with more than 3,500 locations that serve 10,000 homes a day. It is Entrepreneur magazine’s top-rated carpet cleaning franchise and one of its Top 10 choices for low-cost and home-based franchises. Our hot carbonating extraction process delivers a faster-drying, deeper, healthier clean that appeals to homeowners and business owners — and the process can be used to clean tile and stone, upholstery, and other surfaces, as well as carpet.
While other carpet cleaners compete for jobs solely on price, Chem-Dry franchises win customer jobs and command a premium price for quality, healthful cleaning. The diversity of services that Chem-Dry offers is helping our carpet cleaning franchise owners win new customers, generate more frequent repeat business and increase the average job size.
Customers trust the Chem-Dry brand
Individual vendors, often called “Chuck in the truck” vendors, pose problems for customers looking for carpet cleaners they can trust. Trust may be the single biggest issue in carpet and surface cleaning; it’s a business in which clients have to be able to trust the people they hire, since they’re working in offices and especially homes, sometimes in the presence of children and pets. If a carpet cleaning company doesn’t inspire trust or — worse yet — violates it, they won’t be seeing that business again.
By contrast, Chem-Dry selects only the best franchisees to represent its brand to the world. Our highly selective recruitment process emphasizes demographic and psychographic predictive profiling, a deep analysis of financial resources, and a measurement of the work history and accomplishments of a candidate, among many other success indicators. We want only the best franchisees, and we go to great lengths to make sure we are recruiting them and protecting our brand. By selecting people who deliver trusted, quality service to our customers, we are fulfilling our brand promise and building trust that others in the industry can’t match.