Chem-Dry’s PermaPlate Furniture Partnership Will Benefit Franchises

Noted furniture manufacturer’s new protection plan will provide a significant pipeline of new business to Chem-Dry’s network of franchise owners

Chem-Dry has announced a new partnership with PermaPlate Furniture to support an expanded furniture protection plan. Under the agreement, purchasers will have coverage for accidental paint and grease stains along with more traditional mishaps.

 And that coverage will be provided by Chem-Dry franchise owners. That means a new source of revenue thanks to a pipeline of warranty holders who, after seeing how well a Chem-Dry carpet cleaning franchise did on a tough stain, will be eager to have them provide more services.

Joint agreement comes after lengthy research period

“Our announcement today with Chem-Dry is a result of months exploring joint solutions in order to achieve new customer satisfaction levels in the furniture warranty industry,” said Tom Scott, Managing Director of PermaPlate Furniture. “We have created the industry’s first expanded protection policy that covers accidental stains caused by paint or grease damages to upholstery.”

 “Chem-Dry management invested the time with us to research stain issues and identify how their treatments, processes, and technicians could expand the level of stain coverages with PermaPlate Furniture,” added John Nisson, President of PermaPlate. “We are excited to deliver the most robust appearance protection service contract in the furniture warranty industry by including coverages for the most challenging stains like paint, dye transfers, grease, wine, ink, cosmetics and more.”

 Warranties will expand Chem-Dry’s overall market footprint

“We are delighted to partner with PermaPlate Furniture to deliver premium care services to their furniture retailers, and valued customers,” says Edward Quinlan, President of Chem-Dry. “When you pair quality furnishings with expert care, it’s a perfect match. Furniture retailers can trust that their customers are in the best possible care when selecting a warranty from PermaPlate Furniture.” 

 “The partnership of PermaPlate Furniture and Chem-Dry simply makes sense,” he added. “In today’s dynamic market, customers expect the best in the industry — and want it at a fair value. Our warranty relationship with PermaPlate Furniture gives furniture customers the trust to make their purchases and know they’ll be well taken care of if any concerns happen.” 

 Chem-Dry is the world’s largest carpet and upholstery cleaning franchise with more than 3,000 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry has been Entrepreneur magazine’s top-rated carpet cleaning franchise for 32 straight years. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery, air ducts and dryer vents. 

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