Granite Cleaner Proves Profitable For Chem-Dry Franchises
Granite Renewal Offers Chem-Dry Franchise Owners New Revenue Stream
Chem-Dry offers franchise owners multiple ways to increase revenue on every job — literally from the ground up! First, begin with the legendary Hot Carbonating Extraction process that started it all for carpets, as well as full cleaning and restoration services for wood floors. Then it’s up to area rugs, upholstery, leather furniture and, in the kitchen, a granite cleaner process that’s ideal for those costly countertops.
“Homeowners and owners of higher-end office spaces are spending a lot of money on granite countertops for their kitchens, dens and conference areas,” says D’Wayne Tanner, Vice President of Franchise Development. “Chem-Dry’s proven systems to care for these expensive surfaces, and keep them looking new, have proven to be very popular.”
Since its founding 45 years ago, Chem-Dry has invested heavily in R&D work to enhance and expand its line of proprietary products, as well as the equipment used to deliver them. That work continues, and Chem-Dry franchise owners continue to outpace the competition with new and improved services that create repeat visits and a loyal customer base.
Chem-Dry Builds Consumer Confidence with Granite Care
The Chem-Dry granite cleaner is the perfect example of a lucrative add-on to the brand’s “whole home” suite of services. When explaining it, franchise owners and their teams have access to a colorful graphic explaining how to care for their granite surfaces — and what not to do as well. That works as a great introduction to the brand, and helps consumers recognize our expertise in the offering
“Often these surfaces come with little or any care instructions, so owners are appreciative when someone can give them advice,” Tanner says. “Our marketing materials can be given out on jobs where we weren’t called for granite care, but the techs see those surfaces — and grab the opportunity.”
The marketing pieces also highlight how Chem-Dry is different, showcasing the brand’s proven effectiveness, as well as our Chem-Dry Green-Certified cleaning materials and simple, fast renewal process.
“A big reason Chem-Dry succeeds is that we can offer many valuable services in one visit, so the home- or business owner doesn’t have to engage with multiple service providers,” Tanner explains. “When they learn how effective our add-on services are, like our granite cleaner, they are eager to have them performed alongside carpet and floor cleaning, adding up to more profit per job for the franchise owner.”
Franchise with Chem-Dry Today!
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise, with more than 2,500 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry is a top-rated global franchise with unrivaled franchise service and support. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery.