How Online Marketing Helps Chem-Dry Franchises Succeed
Online marketing contributes to franchisee success
New Chem-Dry carpet cleaning franchise owners are fired up when they leave our campus in Logan, Utah. They have gone through a comprehensive training program and are ready to get out there and start making customers happy. Some of the onboarding training and guidance they receive is focused on marketing, particularly online marketing and social media campaigns, so they can gain visibility early on and begin building a book of business right away.
To see how that works, take a look at how Leroy Watts, owner of the L&K Chem-Dry franchise in Baton Rouge, Louisiana, used the many tools Chem-Dry provides to make that happen.
As a new owner, Watts was enrolled in Chem-Dry’s six-month KickStart digital marketing program, which has been created specifically for Chem-Dry and provides an SEO optimized custom website, live online chat support, and a fully managed Google AdWords program designed to help new owners like Watts quickly realize their marketing goals as they begin to make homeowners and businesses in their territories aware of all the services a Chem-Dry cleaning franchise can offer. In addition to a Google My Business setup and optimization, a targeted pay-per-click advertising campaign delivered immediate results. Watts also received call-center coaching, so his appointment and telephone sales team were able to refine their approach — resulting in a 25% increase in conversions.
Online marketing is always evolving
This online marketing approach isn’t a “one and done” effort, however. All through the six-month Kickstart period, and then on an ongoing basis if the franchise owner chooses, results are analyzed, and even more targeting is done.
For Watts, that meant upping his pay-per-click budget to go after additional customers in his market. Even though he had achieved a 476% return on investment in that, he wanted to chase down even more opportunities. As a Chem-Dry cleaning franchise owner, he had the tools to help make that happen. Now he has the online resources and support he needs to drive leads and build a steady new-business pipeline through digital marketing.
Social media marketing
Watts and most other Chem-Dry franchise owners also boost their online marketing with a robust social media presence. Social media accounts are a great way to increase visibility by connecting with residents, schools, organizations, and others online to showcase what Chem-Dry is and does. And it’s free!
What’s more, a social media platform is also a great way to amplify the Chem-Dry name by getting satisfied clients to tag the business in their own posts, showing their sparkling clean homes, and how satisfied they are with their Chem-Dry services.
Learn more about Chem-Dry support today!
Chem-Dry is the world’s largest carpet and upholstery cleaning franchise, with more than 2,500 franchises in more than 55 countries, serving 11,000 homes and businesses a day. Chem-Dry is a top-rated global franchise with unrivaled franchise service and support. The Chem-Dry Hot Carbonating Extraction process delivers a faster-drying, deeper and more environmentally friendly clean that appeals to home and business owners. In addition to carpet and area rugs, Chem-Dry provides cleaning and renewal services for tile and stone, granite countertops, leather and upholstery.
For in-depth details about the Chem-Dry franchise opportunity, you can learn more by visiting our research pages here. To start a conversation with our franchise team, fill out our form here. We look forward to hearing from you!